NHL extends BetMGM deal for ‘unforgettable’ fan-focused activations

NHL
The National Hockey League (NHL) has agreed to an extension of its North American sponsorship agreement with igaming provider BetMGM. As a result, BetMGM will...

Betsson named Greek Cup sponsor in latest local marketing push

Sports betting brand Betsson has extended its already highly-visible presence in the Greek football space, securing title sponsorship rights to the Greek Cup. The flagship...

The Unit keeps up US expansion plans with Ohio Valley Wrestling...

Sports betting and gaming product development group The Unit has partnered with Ohio Valley Wrestling (OVW) in a social media sponsorship arrangement. The duo hope...

Asian Football Confederation boards multi-year deal with Qatar Airways

The Asian Football Confederation (AFC) has announced a new partnership with Qatar Airways Group, which will set out to bring ‘transformative’ developments across Asian...

The Premier League – an undisputed champion of UK betting markets?

Recently, the Premier League has announced it has agreed a landmark TV deal with domestic broadcasters to now cover more live games than ever...

Manchester City signs multi-year deal with cereal franchise Kellogg’s

Cereal brand Kellogg’s has become the Official Breakfast Cereals partner of Manchester City Football Club.  The agreement - which covers both City’s men and women’s...

Racecourse Media Group taps Ellipse for AI data feeds to “demystify”...

Sports data and analytics provider Ellipse has landed a multi-year partnership with horse racing broadcaster Racecourse Media Group (RMG). The parent company of CricViz and...

Sauber goes for dual name sponsorship for 2024 F1 season

Formula One team Sauber has signed a sponsorship agreement with streaming platform Kick, which will join bookmaker Stake.com as a title partner. The Swiss motorsports...

FC Barcelona retains Estrella Damm as official global partner

FC Barcelona and Estrella Damm have announced a five-year extension of their partnership that sees the latter remain the Spanish football giant’s official global...

Flutter’s brand Sportsbet commits to five-year support of the Melbourne Racing...

Sportsbet has signed a new five-year contract with Melbourne Racing Club (MRC), beginning in January 2024.  Both brands will synergise their core values to reposition...