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Sponsorship
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BREAKING
Football
Time to read: 2 min
PSG and Pernod Ricard forge partnership over shared French excellence
September 2, 2024
Tomasz Majewski, Kaizen Gaming Head of Sponsorships
BREAKING
Features
Time to read: 7 min
Betano’s Tomasz Majewski on the power of the Orange Summer and global strategy
September 2, 2024
laLiga
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Europe
Time to read: 3 min
LaLiga deal further extends SportyBet’s Spanish football focus
September 2, 2024
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Football
Time to read: 2 min
Inter Milan latest sports team to strike blockchain sponsorship deal with BlockDAG
August 30, 2024
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BREAKING
Football
Time to read: 2 min
Chelsea and MSC Cruises set sail on partnership extension 
August 30, 2024
Inter Miami CF and Atlanta United FC fans cheering on their team during a soccer match at MLS 2021 in DRV Pink Stadium.
BREAKING
Football
Time to read: 2 min
Inter Miami calls Polkadot a ‘natural fit’ for training kit 
August 30, 2024
Premier Padel
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Comment
Time to read: 3 min
Betsson’s Premier Padel deal highlights benefits of diverse sponsorship approach
August 30, 2024
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BREAKING
Football
Time to read: 2 min
Real Madrid and Hisense to co-launch limited edition TV in new partnership
August 30, 2024
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BREAKING
Europe
Time to read: 1 min
Malta national football team gains new partner in VBET
August 29, 2024
BREAKING
Europe
Time to read: 3 min
SBC Summit Launches Media Headquarters for 2024 Event
August 29, 2024
Betano ups sponsorship game once again with Europa League and Conference League
BREAKING
Europe
Time to read: 3 min
Betano ups sponsorship game once again with Europa League and Conference League
August 29, 2024
German football club Borussia Monchengladbach emblem on kit.
BREAKING
Asia
Time to read: 2 min
Borussia Mönchengladbach joins Asian casino partnership wave
August 29, 2024
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BREAKING
Football
Time to read: 2 min
Dortmund signs $10m three-year sponsorship deal with BlockDAG
August 28, 2024
Hummel logo on a wall. Hummel International is a sportswear company based in Aarhus, Denmark.
BREAKING
Europe
Time to read: 2 min
hummel tops Spanish market with Celta Vigo deal
August 28, 2024
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BREAKING
Football
Time to read: 2 min
Manchester City & EA Sports commemorate long-standing partnership 
August 28, 2024
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Latest News
Time to read: 3 min
Scottish Rugby secures multi-year deal with Vodafone
August 28, 2024
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Latest News
Time to read: 2 min
Target Darts aims to support future of World ParaDarts in new sponsorship
August 27, 2024
Heading to the finish line at Saratoga.
BREAKING
Europe
Time to read: 3 min
ARC and 1/ST launch initiative to connect US and UK racing
August 27, 2024
Business in football club and soccer team manager, online sport betting concept.
BREAKING
Features
Time to read: 6 min
eToro’s Stephanie Wilks-Wiffen: The natural synergy between sports and eToro
August 27, 2024
Statue of Bill Shankly at Anfield stadium in Liverpool (England) seen in June 2020.
BREAKING
Europe
Time to read: 4 min
Liverpool partners with Ladbrokes in Premier League’s latest betting deal
August 23, 2024
South African Flag.
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Africa
Time to read: 2 min
CSA enhances global brand strategy with Dafabet partnership 
August 23, 2024
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BREAKING
Latest News
Time to read: 3 min
ATP credits record sponsorship revenue to OneVision strategic plan
August 23, 2024
Rugby League World Cup targeting Pacific with Australia and Papua New Guinea as 2026 hosts
BREAKING
Europe
Time to read: 3 min
World Rugby enlists Two Circles to grow media and commercial value
August 23, 2024
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026