McLaren strengthens commercial portfolio with Miory Steel agreement
McLaren Racing has announced a multi-year Formula 1 partnership with Miory Steel which will see the electrolytic tinning and cold-rolled sheet provider be featured...
The esports report: Spotify partners with Riot Games whilst NSE strikes...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
ParalympicsGB seals Papa John’s partnership ahead of Tokyo Games
Pizza chain Papa John’s has been named as an official partner of the ParalympicsGB team ahead of the rescheduled Paralympic Games in Tokyo next...
FC Barcelona signs esports collaboration with Tencent
FC Barcelona has announced a strategic esports partnership with Tencent which covers competitive gaming competitions, education and industry exchange.As part of the collaboration, Barcelona...
Southampton names Sportsbet.io as new front-of-shirt sponsor
Southampton Football Club has announced that Sportsbet.io will be the club’s front-of-shirt sponsor for the 2020/21 campaign.As a result of the partnership, Sportsbet.io’s logo will...
The FA strikes three-year Nationwide partnership to support grassroots football
The FA has signed a three-year partnership with Nationwide Building Society in an attempt to grow the governing bodies Respect programme, an initiative created...
Puma strengthens club portfolio with Sassuolo partnership
Sassuolo has signed a long-term partnership with Puma for the upcoming season, replacing Kappa as the club’s official technical sponsor.The deal will see Puma...
Monaco strengthens sponsorship portfolio with eToro and Vbet deals
AS Monaco has secured two new partnerships with global investment platform eToro and online sports betting company Vbet, striking deals set to last until the end...
Real Betis strikes Scientiffic Nutrition extension
Sports nutrition brand Scientiffic Nutrition has secured a one-year extension with Real Betis ahead of the La Liga side’s upcoming campaign.As part of the...
Coventry City receives ‘vital revenue’ boost with BoyleSports sponsorship
Coventry City Football Club has signed a ‘significant’ sponsorship agreement with BoyleSports, which is expected to generate ‘vital revenue’ for the club.The partnership, which...