TikTok and Primark among names announced as Soccer Aid partners
Soccer Aid for Unicef has named Puma, Primark, JD Sports and TikTok as its principal partners for September’s Old Trafford fixture, which will be...
Zenit boosts fan engagement with IQONIQ deal
FC Zenit Saint Petersburg has struck a multi-year partnership with fan engagement platform, IQONIQ, which will see the firm have its logo featured on...
NASCAR accelerates sports betting experience with BetMGM partnership
NASCAR has agreed a multi-year sports betting partnership with BetMGM which sees the igaming platform become the competition’s authorised gaming operator.As a result of...
The esports report: LCS strikes BWW deal as Ford Models steps...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Olympique Marseille extends ParionsSport partnership
Olympique Marseille has extended its partnership with Française des Jeux (FDJ) meaning that its sports betting brand ParionsSport will continue as a premier partner...
Atalanta secures €40m stadium funding with Intesa Sanpaolo partnership
Atalanta has announced a partnership with Italian bank Intesa Sanpaolo in which the firm will help finance €40m to renovate the club’s Gewiss Stadium.The...
Real Betis signs Betway shirt sponsorship ahead of new season
Real Betis Balompié has agreed a two-year deal with online gambling company Betway which will see the firm’s logo appear on the front of...
Leeds United makes club commercial history with Celton Manx partnership
Celton Manx has struck a multi-year partnership with newly promoted Leeds United after confirming that its sports betting brand SBOTOP will feature on the...
AC Milan names Banco BPM as first ever official women’s shirt...
Italian Bank Banco BPM has become the the first ever official shirt sponsor of AC Milan Women after signing a multi-year deal with the...
PSG secures multi-year global partnership with Hisense
Paris Saint-Germain has agreed a multi-year global partnership with consumer electronics and home appliances company Hisense, with the deal looking to highlight the firm’s...