Allied Sports hires Jeff Ehrenkranz to spearhead international expansion
Sports marketing agency Allied Sports has appointed Jeff Ehrenkranz to lead its international growth and expansion.
Ehrenkranz leaves Octagon Worldwide for the US-based startup after...
NFL veteran to star in TwinSpires’ new campaign
Former National Football League (NFL) quarterback Brett Favre has been named as TwinSpires’ new ambassador in a multi-year agreement.
The 51-year-old will star in the...
Universal Music Group tunes in to FIFA podcast series
FIFA has launched FIFA Sound, a new entertainment strategy to create ‘meaningful connections’ between football supporters, music enthusiasts, players and artists.
As part of the...
Arsenal appoints Richard Garlick as new Director of Football
The Premier League's Director of Football, Richard Garlick, is set to join Arsenal as the club’s Director of Football Operations in the coming months, it has...
England and GB Hockey seal ‘landmark’ Vitality sponsorship deal
England Hockey and Great Britain Hockey have penned three-year sponsorship deals with medical insurance firm Vitality.
Under the terms of the principal partnership, which has...
Club Nacional signs up to Football Business Academy
Uruguayan giant Club Nacional de Football has entered into a collaboration with the Football Business Academy (FBA).
Under the terms of the five-year agreement, the...
Rugby Premiership follows European counterparts with postponement
England’s top tier Gallagher Rugby Premiership has made the decision to postpone matches by two weeks, following a similar decision by its European counterparts.
The...
IMG agency to manage Liga MX global sponsorships
Liga MX has chosen IMG as its first sponsorship agency, in a deal which will see the company act as the Mexican football league’s...
Formula E team makes climate change pledge with COP26
Formula E team Envision Virgin Racing, the only carbon neutral team competing in the race series, has made a commitment to combating climate change...
AFC names Sportradar as video and data distribution partner
The Asian Football Confederation (AFC) has enlisted the services of Sportradar, signing an eight-year global data and video rights contract with the digital media...