Liverpool vs Manchester United surpasses Sky Sports viewership records
Sky Sports’ coverage of Liverpool vs Manchester United on Sunday broke the pay-television broadcaster’s viewing records for a match behind the paywall, with the...
Epic Games and IMG introduce football to the world of Fortnite
Football clubs across the globe have teamed up with Epic Games and IMG to integrate the sport into the popular multiplayer video game Fortnite.
In...
Bleacher Report and DraftKings unite for Super Bowl prop bets show
Bleacher Report and DraftKings are teaming up for the sportsbook’s proprietary Super Bowl prop bets in a new reveal show streamed live on the...
FFR gives nod to Six Nations private investment
CVC Capital Partners has had its private investment offer for the Six Nations tournament approved by the French Rugby Federation (FFR).
Talks over a potential...
Naomi Osaka signs luxury brand sponsorship deal
Japanese tennis star Naomi Osaka has signed a sponsorship agreement with Swiss luxury watch brand Tag Heuer.
Most recently, Osaka signed a ‘seven figure deal’...
The UFC’s middleweight king combines with Stake.com
UFC middleweight champion Israel Adesanya is set to become the new Brand Ambassador of crypto-betting site Stake.com.
Following the multi-year deal, Adesanya will become the...
Jockey Club names former ESPN boss as new Commercial Officer
The Jockey Club has moved to sign Charlie Boss as its new Chief Commercial Officer, as one of three new senior appointments.
The former Disney...
Asante Kotoko SC joins Southampton international partners programme
Southampton FC has added Ghanaian Premier League side Asante Kotoko SC to its portfolio of International Club Partners.
The two-time CAF Champions League winners will...
Royal Ascot to expand from six to seven races a day
Horse racing’s Royal Ascot meeting will be expanded from six races to seven, in a move which could bring much needed revenue back to...
PP Sports and Premier League legal battle rumbles on
PP Sports is preparing to take legal action against the Premier League, the Financial Times has reported.
The Chinese streaming service, which is owned by...