Renault rebrands Formula 1 side to Alpine F1 Team for 2021...

Renault F1 Team has rebranded to Alpine F1 Team for the upcoming 2021 campaign in an attempt to ‘accelerate the development and influence’ of...

Atalanta names RadiciGroup as the club’s ‘heart sponsor’

Atalanta B.C has signed a three-year partnership with RadiciGroup in which the Italian corporation‘s logo will be featured on the club’s home shirts, above...

Chicago Cubs partners with DraftKings to plan “first-of-its-kind” sportsbook

MLB’s the Chicago Cubs has announced a multi-year deal with fantasy and sports betting operator DraftKings Inc in which both entities will pursue a...

Olympique Lyonnais Féminin announces Mastercard as domestic shirt sponsor

Following on from the club’s triumphant UEFA Women’s Champions League victory, Olympique Lyonnais has expanded its agreement with Mastercard which will see the financial...

UFC strikes Chinese Olympic Committee multi-year training partnership

The UFC has announced a multi-year agreement with the Chinese Olympic Committee that will see the firm play a ‘key role’ in the training...

SportQuake launches dedicated esports sponsorship service

Football partnerships agency SportQuake has officially launched its own dedicated esports sponsorship service following the substantial growth of the industry in recent years. Esportsquake will...

DraftKings names Michael Jordan as board of directors special advisor

DraftKings has named NBA Hall of Fame inductee and six-time NBA champion Michael Jordan as a special advisor to the company’s board of directors. The chairman...

Corinthians announces 20-year stadium naming rights deal worth £41.7m

Brazilian football club Sport Club Corinthians Paulista has announced a 20-year stadium naming rights partnership with Neo Química, totalling an estimated £41.7m (R$300m). As part...

Cricket Australia reunites with Vodafone following naming rights deal

Cricket Australia has announced that Vodafone has been named as the naming rights partner for its men’s Test matches in Australia for the next...

AFC Bournemouth signs MSP Capital as front-of-shirt sponsor

With just over a week to go until the EFL Championship season commences, AFC Bournemouth has announced that MSP Capital will be the club’s front-of-shirt...