Brooklyn Nets toasts new Budweiser activation

NBA’s The Brooklyn Nets has unveiled a new partnership with American brewing company, Anheuser-Busch.  As the presenting sponsor of the Nets City Edition Platform, the...

Tissot deepens partnership with The World Games

Tissot has deepened its partnership with the International World Games Association (IWGA), ahead of the 11th edition of The World Games, taking place in...

Olympian Martin Schmitt becomes STS ambassador

Three-time Olympic ski jump medallist Martin Schmitt has joined Peter Schmeichel as part of the STS ‘Bet with the Leaders’ campaign.  Together with the legendary former Manchester United and Denmark...

Booking.com unveils unique Euro 2020 hospitality experience

As an official partner of the Euro 2020 competition, Booking.com has enhanced the hospitality experience for a set of British football fans at the...

Amstel strengthens South American presence with CONMEBOL extension

As South American football braces for the CONMEBOL Libertadores final, Amstel has confirmed it has extended its partnership, including the CONMEBOL Libertadores and the...

Canaries look to capitalise on Pukki success with i2 ltd collaboration

Aiming to capitalise on the success of Teemu Pukki, Norwich City has unveiled a new partnership with one of Finland’s leading marketing agencies, i2...

Crypto Millions Lotto strikes landmark partnership with Wolves

Wolverhampton Wanderers has unveiled a new partnership with the world’s largest bitcoin lottery, Crypto Millions Lotto.  The innovative partnership, which is the first between an...

Airbnb checks in for extended stay as IOC partner

The International Olympic Committee (IOC) has confirmed a significant agreement with Airbnb, that will see the firm support the Olympic movement through to 2028. The nine-year,...

Manchester United’s net debt rises despite commercial revenue increasing

Issuing its latest Q1 financial results, Manchester United revealed that the club's net debt has risen by 55% from £247.2m to £384.5m. The news comes...

The NHL extends partnership with Discover Financial Services

The NHL has extended its partnership with Discover Financial Services for it to remain as the official credit card of the league.  The multiyear extension...