Esports revenue to reach above $1 billion in Newzoo’s esports report
Newzoo’s 2020 Global Esports Market Report has reported that esports revenue will grow to $1.1billion (£930.7m) this year, a 15% increase from 2019’s $950.6m...
MLS strengthens data approach with Second Spectrum deal
Major League Soccer (MLS) has continued to develop its sponsorship portfolio for the 2020 season by announcing Second Spectrum as its first ever official...
LeTou’s Paul Fox discusses the impact of NFL’s new sportsbook policies
The NFL’s recent sportsbook policy loosening has been a welcome revelation for many bookmakers around the world, seeking to capitalise on the growth of...
HSBC ends British Cycling sponsorship after Olympics
Banking firm HSBC has announced it will end its current deal with British Cycling after the conclusion of the 2020 Olympic and Paralympic Games...
Gambling campaigners deliver Boris Johnson football sponsorship letter
Boris Johnson will be delivered a letter by problem gambling campaigning groups Gambling With Lives and The Big Step, declaring that betting sponsorships in...
The esports report – Marvel joins the Chiefs universe and grassroot...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.
This edition takes a look at the...
World golf number one Ko Jin-young announced as LG ambassador
LG Electronics has announced female world number one golfer Ko Jin-young has become an official brand ambassador for the company’s LG Signature brand.
As part...
Major sponsors back Jordan’s Tokyo 2020 boxing qualifiers event
A whole host of sponsors including Coca-Cola, Zain, and Buffalo Wings & Rings, have announced they will be sponsoring Jordan’s Asian/Oceanian Tokyo 2020 Boxing...
F1’s Scuderia AlphaTauri announces RDS extension
Formula 1 side Scuderia AlphaTauri has announced a partnership extension with Japanese design and technology company, RDS Ltd., further continuing the company's relationship under...
Manchester United sweetens sponsorship portfolio with Mondelēz
Continuing to enhance the club’s expansive sponsorship portfolio, Manchester United has entered into a global partnership with Mondelēz International, whose world renowned brands include...