Watford FC and Sportsbet.io to co-host inaugural Crypto Cup
Building on its sponsorship agreement with Watford FC, Sportsbet.io and the London club have planned to raise awareness of cryptocurrencies by hosting the inaugural...
Sam Fowler: How influencers in sport are changing the game
KSI vs Logan Paul II was arguably one of the most talked about boxing events of 2019, merging the world of YouTube influencers with...
WTA embraces youth initiatives with Lilly Pulitzer partnership
The Women’s Tennis Association (WTA) has announced a partnership with fashion brand Lilly Pulitzer, with the aim to unify the brands’ youth empowerment initiatives...
NHL pens historic FanDuel streaming deal
Regular season National Hockey League (NHL) games are set to be streamed via FanDuel Sportsbook, following the announcement of a streaming partnership between NHL and...
The Premier League continues Indian football partnership with ISL
A new agreement has been signed between the English Premier League (EPL) and the Indian Super League (ISL) which continues the EPL’s influence and...
STS deepens football relations with Futsal agreement
Polish bookmaker STS has furthered its goal to improve its brand exposure across the country’s national leagues by extending its sponsorship agreement with Futsal...
Infront confirms €100m 12-year CEV partnership
Sports marketing company Infront has officially announced a 12-year extension with the European Volleyball Confederation (CEV) at the Extraordinary General Assembly in Austria.
The partnership,...
Arsenal expects 2020 sponsorship boost after £27m loss revealed
Arsenal has announced a £27.1m loss for the 2018/19 season, however the club expects to receive a revenue boost due to sponsorship deals this...
The EFL continues to tackle mental health with Mind partnership
The English Football League (EFL) has announced a two-year extension with Mind as the organisation's official charity partner, continuing its ‘On Your Side’ partnership...
Nationwide joins Columbus Crew with shirt sponsorship strategy
MLS side Columbus Crew SC has confirmed that insurance and financial services company Nationwide will be the club’s new shirt sponsor.
The multi-year agreement will...