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BREAKING
Europe
Time to read: 8 min
From the San Siro, to the Burj Khalifa - How AC Milan is cultivating a new way of marketing
January 17, 2024
Horses jumping a hurdle at Newbury Racecourse
BREAKING
Horse Racing
Time to read: 2 min
OLBG unveiled as new partner of Newbury Racecourse Owners’ Club
January 17, 2024
Sweden strengthens sports safeguarding with IBIA MoU
BREAKING
Europe
Time to read: 2 min
Sweden strengthens sports safeguarding with IBIA MoU
January 16, 2024
Bayern Munich and Bitpanda employees holding up football shirt
BREAKING
Europe
Time to read: 2 min
Bayern Munich announces multi-year partnership with Bitpanda
January 15, 2024
UEFA Euro 2024
BREAKING
Europe
Time to read: 3 min
UEFA enlists BYD to boost ESG agenda ahead of Euro 2024
January 15, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Standard Liége & iDenfy partner to stamp out ticket fraud
January 12, 2024
Newcastle United
BREAKING
Europe
Time to read: 3 min
Newcastle Utd records £73m loss for 2022/23 but commercial and media progress
January 12, 2024
Adidas sponsored football
BREAKING
Asia
Time to read: 2 min
Adidas set to replace Nike as Saudi ball sponsor mid-season
January 11, 2024
credit: Shutterstock
BREAKING
Europe
Time to read: 2 min
Ajax & Adidas to hit 30-year milestone in partnership extension
January 11, 2024
John Stones playing for England's football team.
BREAKING
Golf
Time to read: 3 min
Top athletes invest in TGL amid APEX’s acquisition
January 11, 2024
Horse being led out at Ascot
BREAKING
Horse Racing
Time to read: 2 min
BetMGM unveiled as new title sponsor for Ascot raceday
January 11, 2024
Luis Figo holding LeBull shirt as brand ambassador.
BREAKING
Europe
Time to read: 2 min
LeBull Portugal announce Luis Figo as newest brand ambassador
January 10, 2024
French bookies told to rein in marketing around Euros and Paris 2024
BREAKING
Europe
Time to read: 2 min
French bookies told to rein in marketing around Euros and Paris 2024
January 10, 2024
credit: Shutterstock
BREAKING
Features & Analysis
Time to read: 2 min
Aston Villa agrees Adidas deal dropping controversial Castore kits
January 10, 2024
Tiger Woods hitting golf ball
BREAKING
Golf
Time to read: 3 min
Tiger Woods and Nike end partnership after 27 years
January 10, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Corinthians and Vai de Bet seal record R$370m sponsorship deal
January 9, 2024
credit: Shutterstock
BREAKING
Features
Time to read: 6 min
How Infinite Athlete & Chelsea FC are accelerating AI sports data adoption
January 9, 2024
Credit: Paddy Power
BREAKING
Europe
Time to read: 4 min
Prostate Cancer UK and PDC reflect on ‘fantastic’ Paddy Power darts campaign
January 8, 2024
UFC event.
BREAKING
Latest News
Time to read: 2 min
UFC and WWE partnership teams merge to capitalise on sponsorship ventures
January 8, 2024
Football and Brazil flag
BREAKING
Football
Time to read: 2 min
Brazilian football team Juventude signs Stake as kit sponsor
January 8, 2024
Betsson builds up Colombia profile with Atletico Nacional deal
BREAKING
Football
Time to read: 2 min
Betsson builds up Colombia profile with Atletico Nacional deal
January 5, 2024
Chelsea Badge on Kit
BREAKING
Football
Time to read: 2 min
Chelsea announces BingX sleeve sponsorship deal
January 4, 2024
Credit: Paddy Power
BREAKING
Europe
Time to read: 3 min
Paddy Power’s Big 180 campaign hits £914k after most-watched final
January 4, 2024
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
BREAKING
Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026