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BetMGM Premier League Darts Title
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Europe
Time to read: 2 min
BetMGM unveiled as the new title sponsor for Premier League Darts
January 4, 2024
Kansas City Royals
29:39
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Behind the Badge
Time to read: 3 min
David Adams: New stadium will be a gamechanger for Kansas City Royals
January 4, 2024
credit: Shutterstock
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Basketball
Time to read: 2 min
Indiana Pacers revolutionise sponsorships with Fishers-based Spokenote
January 4, 2024
credit: Shutterstock
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Football
Time to read: 2 min
CAF & Orange extend commitment to enhancing equality in African football
January 3, 2024
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Latest News
Time to read: 2 min
Rogers commits to ‘growing the game’ via PWHL partnership
January 3, 2024
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Cricket
Time to read: 2 min
International Cricket Council extends sponsorship with Coca-Cola
January 2, 2024
Credit: Shutterstock
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Horse Racing
Time to read: 3 min
Stake launches 'Stake F1 Team' in Sauber rebrand
January 2, 2024
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Europe
Time to read: 3 min
Nye Expekt: Navigating the tricky path of sports sponsorship regulation
December 29, 2023
Argentine Football Association (AFA), VBET
BREAKING
Europe
Time to read: 2 min
Argentine football betting engagement continues with VBET deal
December 22, 2023
Svenska Spel
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Europe
Time to read: 2 min
Svenska Spel renews Swedish women’s football partnership
December 22, 2023
UEFA confident in case against Super League breakaway despite ECJ ruling
BREAKING
Europe
Time to read: 3 min
UEFA confident in Super League case despite ECJ ruling
December 21, 2023
MPs argue Premier League plans ‘will not significantly reduce’ betting ad volume
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Europe
Time to read: 5 min
MPs: Premier League plans ‘will not significantly reduce’ betting ad volume
December 21, 2023
William Hill
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Horse Racing
Time to read: 2 min
William Hill makes Boxing Day debut at Aintree
December 21, 2023
Betsson named Greek Cup sponsor in latest local marketing push
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Europe
Time to read: 2 min
Betsson named Greek Cup sponsor in latest local marketing push
December 20, 2023
The Unit keeps up US expansion plans with Ohio Valley Wrestling deal
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Latest News
Time to read: 3 min
The Unit keeps up US expansion plans with Ohio Valley Wrestling deal
December 20, 2023
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Asia
Time to read: 2 min
Asian Football Confederation boards multi-year deal with Qatar Airways
December 19, 2023
19:29
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Features & Analysis
Time to read: 2 min
The Premier League - an undisputed champion of UK betting markets?
December 19, 2023
Sauber
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Latest News
Time to read: 2 min
Sauber goes for dual name sponsorship for 2024 F1 season
December 15, 2023
credit: Shutterstock
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Football
Time to read: 2 min
FC Barcelona retains Estrella Damm as official global partner
December 15, 2023
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Horse Racing
Time to read: 2 min
Flutter’s brand Sportsbet commits to five-year support of the Melbourne Racing Club
December 15, 2023
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Football
Time to read: 1 min
Puma no longer sponsor of Israel’s national football team from 2024 onwards
December 13, 2023
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Latest News
Time to read: 2 min
Entain publishes ESG success report with focus on grassroots 
December 12, 2023
31:02
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Behind the Badge
Time to read: 2 min
Behind The Badge Podcast: Real Betis - The commercial push for LatAm growth
December 7, 2023
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026