Coca-Cola named global sponsor of UEFA EURO 2024
UEFA has named international beverage brand Coca-Cola as the official global sponsor of EURO 2024.
Coca-Cola will also become the official non-alcoholic beverage sponsor of...
Chicago Bulls and Klarna to strengthen focus on fandom and unique...
The Chicago Bulls has announced an extension to its partnership with ecommerce specialists, Klarna.
As the new NBA season commences, the partnership will continue to...
AFA eyes global brand expansion in partnership with Fanatics
The Argentine Football Association (AFA) has signed a new global partnership with Fanatics.
Fans of Argentinian football around the world will now have online access...
Denver Nuggets to ‘give back more to the community’ with new...
Reigning NBA champion Denver Nuggets has announced a new jersey partnership with cash back rewards provider, Ibotta.The deal was first teased with a digital...
UFC lands lucrative deal with Bud Light
The UFC has announced it has once again joined forces with Anheuser-Busch in a deal that will see Bud Light become the official beer...
ESI London 2023: HSBC & EXCEL shine light on esports financial...
Branching out from the video game entertainment industry, the world of esports has grown into a shape of its own, spawning a vast economy...
Real Betis gets OlyBet backing for three more seasons
Spanish top flight side, Real Betis has announced the extension of its partnership with sports betting and entertainment firm, OlyBet.
The strategic collaboration, which commenced...
Kansas City Current signs stadium naming rights deal with CPKC
National Women’s Soccer League (NWCL) club Kansas City Current has reached an agreement with railway company CPKC for the naming rights of the team’s...
Tennis Channel brings Sportradar onboard for a DTC streaming overhaul
Tennis just became more accessible after American cable network Tennis Channel selected Sportradar as its partner of choice to power its tennis streams.
Sportradar will...
Bet McLean confirms new sponsorship with Linfield FC
Gambling operator, Bet McLean, has confirmed a new sponsorship deal with Linfield FC.
The extended partnership will see the bookmaker’s brand on both the first...