Arsenal is taking lessons from Amazon not Manchester United
As Arsenal teams up with NTT DATA for a digital transformation partnership, Chief Commercial Officer Juliet Slot reveals why the club is rethinking what...
Visa’s Click to Pay for UEFA tickets to provide enhanced security...
Visa introduced its Click to Pay solution for football fans today (May 20), allowing for the purchasing of tickets for the UEFA Women’s EURO...
Why the WNBA is attracting major brands like Adobe
As the WNBA enters a new era of growth, the Golden State Valkyries and Adobe are showing how sport and business are converging to...
Houston Texans increase fan hospitality with TickPick deal
The National Football League’s (NFL) Houston Texans have partnered with marketplace TickPick.The Houston Texans named TickPick as its official fan experience partner amid a...
Antoine Dupont backs US rugby with RFCLA ownership move
In a move reminiscent of European football stars turning to Major League Soccer, France’s Antoine Dupont has joined the ownership group of Rugby Football...
Tampa Bay Lightning partners with Scripps Sports for free game access
Tampa Bay Lightning fans will enjoy easier, free access to every game, thanks to a new media partnership with Scripps SportsThe Tampa Bay Lightning...
Five Premier League clubs in limbo as betting brands disappear
*This is an evolving story. This piece was edited on May 16 to show TGP Europe had left the market.Several Premier League clubs...
Why deals like CAA’s purchase of Portas are now the norm
In 2003, Roman Abramovich’s acquisition of Chelsea FC marked a turning point in the commercialisation of sport. No longer just the domain of athletes...
Online trading poised to replace betting sponsorships in football
Sponsorships within sports are an attractive concept to businesses from every sector. Each sport is like its own stage at a musical festival, they’re...
River Plate bets big on global growth with Betano
Argentine football giant River Plate announced a partnership with online betting brand Betano on May 6, as the club looks to strengthen its position...