The Icon League, a football initiative led by Toni Kroos and content creator Elias Nerlich, has partnered with Shikenso Analytics to enhance its sponsorship strategy.
Under the agreement, the Icon League will utilise Shikenso’s advanced computer vision technology to maximise value for its partners. This partnership offers the league detailed data insights, precise media valuation and automated reporting, aiming to refine sponsorship strategies.
Sponsorships and commercialisation are key elements of this small-sided football initiative. The Icon League is supported by major sponsors like Nissan and freenet, and features influential figures and former football players, including Toni Rüdiger, David Alaba and others.
Alvaro Magel, Head of Partnerships at 360Media; Agency of record, stated: “Building strong, professional relationships with our partners is a cornerstone of our long-term vision. Shikenso Analytics is a trusted leader in sponsorship analysis, making them an ideal partner to enhance the value we deliver to our league and sponsors.”
This agreement comes ahead of the Icon League Finals, taking place this Sunday (15 December) at the SAP Garden in Munich. The event, which blends traditional sports stars with modern content creators and influencers, has already garnered 213,831 peak viewers, according to Esports Charts.
Arwin Fallah Shikenso, Co-CEO and Co-Founder at Shikenso Analytics, commented: “We are thrilled to collaborate with the Icon League, one of the most innovative sports concepts of the year. By providing advanced analytics and unparalleled insights into brand visibility and fan engagement, we aim to help the league and its partners maximise sponsorship impact going forward.”
Shikenso Analytics has previously collaborated with various sports organisations, including the Belgian Pro League, and has experience in the streaming sector through partnerships with ALDI France and Complexity Gaming.
