BT Sport puts Heycar in the driving seat with FA Cup...
Heycar has been named as the official broadcast sponsor of the 2020/21 Emirates FA Cup on BT Sport.
Under the terms of the agreement, which...
Fonbet secures regional partnership with AC Milan
Russian sports betting operator Fonbet has become the official partner of Serie A club AC Milan in the CIS and Russia region.
The company will...
FanDuel Sportsbook to provide real time PGA Coverage
US sports betting operator FanDuel will provide its Sportsbook customers with real time highlights footage of the PGA Tour.
Under the terms of the agreement,...
OGC Nice agrees nine-year Allianz naming rights extension
Ligue 1 club OGC Nice has agreed a nine-year extension to its naming rights deal with global insurance firm Allianz.
The French side’s 36,000-seater home...
McLaren Racing and CNBC extend sponsorship deal
McLaren Racing, renowned as ‘one of the most recognisable teams’ in Formula One, has extended its multi-year sponsorship deal with business news network CNBC.
The...
SBC Digital – India: How is influencer marketing growing the Indian...
The Indian Premier League (IPL) is intrinsically linked to the entertainment industry, with a handful of movie actors taking on ambassador roles and starting...
DraftKings teams up with Charlotte Hornets for fantasy sports collaboration
The Charlotte Hornets has chosen DraftKings as its official daily fantasy sports partner under the terms of a new multi-year collaboration.
The fantasy sports and...
SIS ties down flagship Saudi Cup in two-year broadcast deal
Sports Information Services (SIS) has agreed a two-year deal to distribute live pictures and data for the full Saudi Arabian racing schedule.
Through the agreement,...
MLB expands sponsorship portfolio with LoanDepot partnership
Major League Baseball (MLB) has expanded its nationwide sponsorship network following an agreement with LoanDepot, a Californian financial services firm.
Under the terms of the...
Bally’s set to acquire fantasy sports company Monkey Knife Fight
Land-based gaming and casino operator Bally’s Corporation has entered into an agreement to buy North American fantasy sports company Monkey Knife Fight (MKF).
The deal...