AS Monaco has signed a regional partnership with Russian sports betting operator Liga Stavok, as it aims to strengthen its presence in the country.

The French Ligue 1 club is hopeful that the deal will further enhance its audience base in Russia, where it has already captured some attention through its attacking midfielder Aleksandr Golovin, who also plays for the Russian national team.

“We are very pleased to welcome Liga Stavok as a partner of AS Monaco,” said Oleg Petrov, Vice-President and CEO of AS Monaco. “This collaboration with a major player in the Russian sports betting market will allow us to strengthen our attractiveness, develop our visibility and offer a special experience to Russian fans of AS Monaco and football.”

For Liga Stavok, the firm will gain brand visibility in its home market as a result of the deal through virtual LED technology at AS Monaco’s Stade Louis-II stadium during Ligue 1 home matches, as well as across the side’s social networks.

Additionally, by linking with the team, Liga Stavok will also be able to bolster its presence in esports by cooperating with Gambit Esports – the official partner of AS Monaco Esports and the driver behind the AS Monaco Gambit team, which competes in top tier Dota 2 and Fortnite tournaments.

Yuri Krasovskiy, President of Liga Stavok, commented: “We are delighted to be associated with such an important entity as AS Monaco. The club has a rich history, an impressive list of sporting achievements and an incredible number of trophies to its credit. 

“For Liga Stavok, this partnership is a logical next step in the implementation of our business strategy, which is to strengthen our presence in the international market. We are convinced that our collaboration with AS Monaco will be fruitful and productive.”

The agreement builds on Liga Stavok’s existing Russia-facing partnerships. So far, the operator has formed a regional arrangement with the US National Hockey League (NHL), and also works to promote the Russian Premier League (RFL) football tournament to international bettors.

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