NBA extends betting data deals
The National Basketball Association (NBA) has announced it has expanded its betting data deals with Sportradar and Genius Sports Group.
As part of the deal,...
Southampton ‘sure’ of new training sponsor
Southampton FC have unveiled Sure as its new 2020/21 Official Training Kit Partner, for the first-team and B team.
The anti-perspirant brand’s logo will appear...
NFL players to become stakeholders in Monkey Knife Fight
The National Football League Players Association (NFLPA) has linked up with Monkey Knife Fight, a fantasy sports gaming platform, and sports company OneTeam Partners...
NHL side joins forces with BetMGM
National Hockey League side (NHL) Detroit Red Wings has expanded its strategic partnership with BetMGM, a sports betting and gaming platform.
As part of the...
Coral celebrates football with Sunday League campaign
Coral has launched its new nationwide campaign ‘Sunday League’ celebrating Britain’s passion for football and its importance to all communities.
The campaign sees Coral continue...
Alfa Romeo and Sauber extends F1 deal
Alfa Romeo will continue their partnership with Swiss Formula 1 team Sauber, it has been revealed.
An extra season has been added to the agreement,...
EA and Learfield to launch new college esports league
Electronic Arts (EA) and media and technology services company, Learfield IMG College, have announced a new collegiate esports league.
The division, which will be called...
Everton Women seal record commercial deal
Everton Women has signed a multi-year agreement with digital and telecommunications company MegaFon.
The company, which already appears on the front of the men’s training...
Papa John’s announced as new EFL Trophy sponsor
The English Football League (EFL) has announced its new EFL Trophy official title sponsor as the pizza restaurant franchise Papa John’s.
The competition, which was...
Shearer heads up hunt for nation’s best football fan
Former Premier League striker Alan Shearer has united with Coral to judge the football fan of the year competition.
The top flight’s all-time record goalscorer...