Los Angeles NFL stadium signs Pechanga Casino Resort sponsorship
Pechanga Casino Resort has confirmed the significant expansion of its sports sponsorship portfolio, becoming a founding partner of the in development 70,000 seat, 298-acre SoFi Stadium and Hollywood...
K League continues growth with Sportradar deal
Global data intelligence provider Sportradar has been unveiled as a strategic partner of the Korea Professional Football League (K League) following the signing of...
UFC deepens engagement with Snapchat collaboration
The Ultimate Fighting Championship (UFC) has announced a new partnership with social media giant Snapchat which aims to elevate the competition’s engagement amongst a...
Eurovision Sport acquires FIFA CWC European broadcasting rights
Eurovision Sport, sports subsidiary for the European Broadcasting Union (EBU), has announced it has secured exclusive multi-platform media rights to upcoming iterations of the...
McLaren strengthens cycling footprint with latest racing investment
The WorldTour cycling team has been rebranded to Team Bahrain-McLaren following the announcement of a partnership between the cycling outfit and automobile giant McLaren.
As...
Manchester City unveil Marathonbet training kit sponsorship
Online sportsbook Marathonbet has become the first ever Official Training Kit Partner to Manchester City following the announcement that it has strengthened its existing deal with the...
Harrah’s set to soar following Philadelphia Eagles marketing partnership
A marketing deal has been stuck between National Football League (NFL) Franchise the Philadelphia Eagles and Harrah’s Philadelphia Casino and Racetrack.
The deal, which further...
PSG launches premium Visit Rwanda partnership
A three year ‘Premium Partner’ deal has been signed between Ligue 1 champions Paris Saint-Germain and country tourism agency Visit Rwanda.
The partnership will see...
Seahawks integrate Amazon Web Services to boost performance
Amazon Web Services (AWS), a subsidiary of the Amazon e-commerce company, has announced it is now the cloud, machine learning (ML) and artificial intelligence...
Honda set for extended F1 partnership with Red Bull and...
Both the Red Bull Racing and Toro Rosso Formula One (F1) racing teams have announced a contract extension with Japanese engine manufacturer Honda.
The announcement which...