Racing League unveils ‘dynamic brands’ as new partners
The Racing League has announced ‘dynamic brands’ as new partners, including media outlet News UK as well as a suite of individual team sponsors.Commencing...
Burnley FC leverages NFTs for fan engagement
Burnley FC has become the latest professional sports organisation to utilise Non-Fungible Tokens (NFTs) as a means of boosting its fan engagement strategy.The Premier...
Liga MX’s Chivas inks deal with Mexican national lottery
Club Deportivo Guadalajara, commonly known as Chivas, has linked with the Mexican national lottery to launch a suite of commemorative tickets.The partnership will celebrate...
Ekstraklasa ‘planning new projects’ with Lotto and PKO Bank
The Ekstraklasa, Poland’s top-flight professional men’s football league, has renewed its sponsorship arrangements with state-owned lottery operator Totalizator Sportowy’s Lotto brand and the PKO...
MLSPA and Mayweather Jr make NFT announcements
The use of Non-Fungible Token (NFT) digital assets in the sporting space has been expanded following separate announcements by the Major League Soccer Players...
England Cricket nets three-year deal with IG
England Cricket has signed a three-year sponsorship agreement with London-based online trading and investments firm IG.The deal struck between the company and the England...
Danish First Division reignites NordicBet sponsorship
Sports betting and online casino operator Betsson’s NordicBet brand has resumed its sponsorship of Denmark’s second-tier football tournament.Agreed between Betsson AB and Divisionsforeningen, the...
Romelu Lukaku joins Therabody as latest athlete partner
Belgian international footballer Romelu Lukaku has become the latest professional athlete to partner with Therabody, becoming an investor in the tech wellness company.The Inter...
PointsBet secures company first in WNBA deal
The Women’s National Basketball Association (WNBA) has designated global sportsbook operator PointsBet as an authorised gaming operator of the premier basketball division.Under the terms...
Mercedes Cup nets new sponsorship with BDSwiss
Ranking ATP Tour event the Mercedes Cup has named financial services provider BDSwiss as a gold sponsor, as well as the exclusive online trading...