Eurovision Sport acquires FIFA CWC European broadcasting rights
Eurovision Sport, sports subsidiary for the European Broadcasting Union (EBU), has announced it has secured exclusive multi-platform media rights to upcoming iterations of the...
McLaren strengthens cycling footprint with latest racing investment
The WorldTour cycling team has been rebranded to Team Bahrain-McLaren following the announcement of a partnership between the cycling outfit and automobile giant McLaren.
As...
Manchester City unveil Marathonbet training kit sponsorship
Online sportsbook Marathonbet has become the first ever Official Training Kit Partner to Manchester City following the announcement that it has strengthened its existing deal with the...
Harrah’s set to soar following Philadelphia Eagles marketing partnership
A marketing deal has been stuck between National Football League (NFL) Franchise the Philadelphia Eagles and Harrah’s Philadelphia Casino and Racetrack.
The deal, which further...
PSG launches premium Visit Rwanda partnership
A three year ‘Premium Partner’ deal has been signed between Ligue 1 champions Paris Saint-Germain and country tourism agency Visit Rwanda.
The partnership will see...
Seahawks integrate Amazon Web Services to boost performance
Amazon Web Services (AWS), a subsidiary of the Amazon e-commerce company, has announced it is now the cloud, machine learning (ML) and artificial intelligence...
Honda set for extended F1 partnership with Red Bull and...
Both the Red Bull Racing and Toro Rosso Formula One (F1) racing teams have announced a contract extension with Japanese engine manufacturer Honda.
The announcement which...
Sportradar partnership strengthens integrity of Chinese basketball
The Chinese Basketball Association (CBA) League has announced it has signed a multi-year agreement with Sportradar in an attempt to strengthen its integrity programme.
Under...
Sponsorship deal up in flames as Petrobras dumps McLaren
Formula 1 racing team McLaren has officially confirmed that its sponsorship deal with Petrobras, the Brazilian fuel and oil company, has been terminated with...
US Fans set for full throttle F1 coverage following ESPN...
Formula 1 (F1) has announced a partnership extension with ESPN that will see the US broadcaster continue its coverage of the sport until 2022...