Ronaldo takes a trip down the multiverse in new Betfair ad

Brazilian football legend Ronaldo Naźario featured in Betfair’s latest marketing campaign in a video briefly documenting the player’s life and what could have been.  The...

Neymar makes move into equestrian with Horse Team

Brazilian football icon Neymar Jr. is joining forces with Portuguese equestrian business group Horse Team in what has been described as a “historic” moment...

WINBET renews front-of-shirt deal with Botev Plovdiv 

WINBET has announced that it has renewed its partnership with Bulgarian First League club Botev Plovdiv.  Both entities first began working together four years ago...

AFA signs trading platform XTrend as new regional sponsor 

The Argentine Football Association (AFA) has signed a partnership deal with forex broker XTrend to become a regional sponsor of the country's national team. This...

Leicester City and Parimatch look forward to building on success in...

Former Premier League and FA Cup winners Leicester City has renewed a collaboration with online gambling operator Parimatch.  The Gibraltar-based operator will remain as the...

Tottenham names AstroPay as club’s official payments partner

Tottenham Hotspur has announced payment company AstroPay as the club’s official payment partner which will include payment-orientated benefits for fans.  Selected due to its range...

La Liga and Globant enlist Microsoft’s AI to transform the league

Spain’s La Liga and IT service company Globant is partnering with Microsoft to harness the latter’s AI services for a range of engaging activations. The...

DAZN furthers women’s sport commitment with ata football acquisition

Sports entertainment platform DAZN has completed the acquisition of women’s sport content curator ata football.  The latest from DAZN reinstates the company’s commitment to investing...

Burnley FC taps into Web3 in new Rapidz partnership

Burnley FC has enlisted Rapidz to its growing portfolio of partners to become the club’s new blockchain partner.  The Premier League team inked a three-year...

Verizon extends sponsorship deal with LaLiga North America 

Verizon and Spain’s LaLiga have extended their partnership as the football league looks to further expand its presence in North America.   Under the renewal of...