Zetly ‘brings the sports metaverse to life’ with Haste Arcade

Blockchain-based sports firm Zetly has partnered with Haste Arcade to access immediate earning on online games. In a bid to ‘bring the sports metaverse to...

Hantec Markets to appear on Haas car in FIA F1 World...

Haas F1 Team has announced a partnership with Hantec Markets as the latter’s brand logo will adorn the nose of this year’s Haas car. Ahead...

Rangers and EA Sports partner for an ‘interactive football experience’

Rangers FC has announced a multi-year partnership with EA Sports and FIFA. EA Sports will become the SPFL team’s exclusive official video game partner, whilst...

LaLiga broadcast to Mexican fans in Motorola partnership

LaLiga has formed a relationship with Motorola Mexico which will see the latter broadcast the sport to fans in Mexico.  Whilst the firm gains a...

Juventus extends ‘undoubtedly successful’ Bitget sleeve sponsorship

Juventus FC has strengthened its relations with crypto exchange platform, Bitget, which will continue as the club’s official sleeve partner for the 2022/23 season. The...

ESPN shows all Volleyball World events in ‘first of its kind’...

Volleyball World has linked with ESPN to give the network exclusive broadcasting rights in Latin America for all FIVB and Volleyball World events. Until 2024,...

Asia Cup 2022 renamed following DP World sponsorship

The Asia Cup 2022 has collaborated with DP World as the latter becomes the title sponsor of the six-nation tournament. Renamed to the DP World...

ARC names Coral official betting partner of St Leger Festival

Arena Racing Company (ARC) has named Coral as the official betting partner of its Cazoo St Leger Festival, at Doncaster Racecourse. The three-year collaboration will...

HKJC develops racing product further with PA Betting Services data deal

The Hong Kong Jockey Club (HKJC) has formed a data deal with PA Betting Services as the latter looks to add further depth to...

Man City and Highlight Games create premium branded games

Manchester City FC has formed a licence agreement with London-based video virtual sports firm, Highlight Games Limited.  The partnership sees the reigning Premier League Champions...