Morecambe FC lands heavyweight sponsorship with Tyson Fury
Two-time heavyweight boxing champion Tyson Fury has been named as the latest sponsor of Morecambe FC.
The Gypsy King’s brand will appear on the Sky...
New York Jets Badlands Patreon partners with Prophet betting exchange
Demonstrating the increasingly strong links between the US betting and sports scenes, peer-to-peer wagering platform Prophet Exchange has inked a deal to sponsor the...
Jackpocket partners with New York Mets to deepen MLB visibility
Lottery ticket purchasing provider Jackpocket has announced its fourth deal with a MLB franchise, signing a partnership with the New York Mets.
The Mets are...
Premier League to hold talks on betting sponsorship future
The clubs of the Premier League have reportedly scheduled a meeting to determine the top-flight’s future relationship with betting companies.
Set for next week, the...
York Racecourse boosts prize funds in Sky Bet sponsorship renewal
Sky Bet has been confirmed as a partner of York Racecourse until 2028, under the terms of an extended and enhanced contract arrangement.
A key...
UEFA appoints OPPO as sponsor to ‘spotlight inspirational moments’
UEFA has partnered electronics company OPPO across its competitions including the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA...
Socios.com moves to Rugby Union in three Premiership partnerships
Socios.com has formed partnerships with Rugby Union teams Leicester Tigers, Harlequins and Saracens.
The three clubs will launch fan tokens on the blockchain platform, which...
AC Milan eyes up fashion partnership with Hally & Son
AC Milan has announced a partnership with Hally & Son which sees the eyewear brand become the official fashion eyewear partner of the Rossoneri...
ECB makes cricket ‘even more accessible’ in Sky Sports media deal
The England and Wales Cricket Board (ECB) has extended its media rights deal with Sky Sports through to 2028 to produce more of the...
BetMGM enhances baseball commitment in ‘transformative’ MLB deal
MLB and BetMGM have expanded their partnership which has designated MGM Resorts as the sport's first official gaming sponsor since 2018.
The sports betting and...