CONMEBOL and Betsson boost women’s football in sportsbook partnership

CONMEBOL has agreed a deal with online betting firm Betsson, which has become the exclusive sportsbook partner of CONMEBOL Copa América Femenina 2022. The women’s...

Southampton FC marks ‘brave new direction’ in NFT kit collection

Southampton FC has revealed its 22/23 home kit, in a partnership with hummel, which has been described as a ‘brave new design’. Introduced under the...

PSG extends Qatar Airways partnership to front on shirts

Paris Saint-Germain (PSG) has announced Qatar Airways as the club’s new official jersey partner in a multi-year deal which begins in the 2022/23 season. The...

Kylian Mbappé to make “global impact” as new Sorare ambassador

Kylian Mbappé has become an investor and exclusive player ambassador for Sorare - a player-owned fantasy sports game that leverages NFTs.  As well as one...

Sunderland AFC partners Spreadex following Championship promotion

Sunderland AFC (SAFC) has announced Spreadex as the club’s new principal partner ahead of the 2022-23 season. The Championship team will hold the Spreadex Sports...

PIF’s noon.com becomes official sleeve sponsor of Newcastle United

Newcastle United has announced that noon.com, a Middle Eastern online shopping destination, has become the club's official sleeve partner for the 2022/23 season. The Premier...

KPMG holds Women’s Irish Open title sponsorship in its ‘historic return’

The Ladies European Tour (LET) has announced that the Women’s Irish Open has chosen KPMG to be its title sponsor for the next three...

Genius Sports provides ‘unparalleled’ integrity intelligence to sports organisations

Sports data and technology company Genius Sports has partnered with Clue to launch a comprehensive integrity intelligence platform for sport. Sports organisations worldwide will be...

Rugby World Cup snaps up Canon as worldwide partner

Canon has announced a deal which sees it serve as a worldwide partner for the Rugby World Cup 2021, which will take place in...

Ronaldo Nazário becomes brand ambassador for Betfair

Brazilian national football icon, Ronaldo Nazário, has been named the latest brand ambassador of Betfair International, part of Flutter Entertainment. The three-time FIFA World Player...