The NBA strengthens digital partnership with Tencent
The National Basketball Association (NBA) is looking to deepen its engagement in China, extending its digital partnership with Tencent Holdings Limited.The exclusive official digital partnership, was...
Golden State Warriors strengthens retail presence with Fanatics
An exclusive partnership has been signed between sports retailer Fanatics and Six-time National Basketball Association (NBA) champions, the Golden State Warriors.According to reports in...
TBT partners with Genius Sports for the tournament’s sixth edition
The Basketball Tournament (TBT) has signed a partnership with Genius Sports just in time for the tournament’s sixth edition, with the goal of launching...
Cleveland Cavaliers strikes new partnership with UnitedCoin
The Cleveland Cavaliers and Cavs Legion GC (NBA2KL) have expanded into the cryptocurrency and blockchain sector, partnering with provider UnitedCoin.Not only will the partnership...
The NBA debuts 5G streaming with Samsung
The National Basketball Association (NBA) partnered with Samsung, ESPN and AT&T for the trial of an alternative way to stream matches, through smartphone cameras and 5G...
Catapult unites with ShotTracker to deliver deeper basketball analytics
Catapult and ShotTracker has announced a new partnership to deliver real-time statistics and analytics to teams, fans and broadcast networks for professional and collegiate basketball...
EuroMillions Basketball League deepens fan engagement with PlaySight and Sportradar
The professional men’s basketball competition in Belgium, the EuroMillions Basketball League (EMBL) has united with sports technology platform PlaySight and Sportradar.
As part of the agreement, all EMBL games and associated...
FIBA extends integrity commitment with Genius Sports
Basketball's world governing body, FIBA has deepened its commitment to integrity, announcing a long-term renewal of its partnership with Genius Sports.Dating back to 2004, FIBA has...
DraftKings’ Johnny Avello on the state of play in the NBA...
A scintillating performance from Steph Curry wasn't enough to stop the Toronto Raptors taking a 2-1 series lead over reigning champions the Golden State...
Former California assistant the first coach to be sentenced in FBI...
Former assistant coach in California, Tony Bland has been named as the first college coach to have been sentenced in the FBI‘s case against corruption and...