NCAA strengthens stance on wagering regulations
The National Collegiate Athletic Association’s (NCAA) Board of Governors has affirmed its stance on athlete regulations in place to prevent corruption in college sports.Current rules...
Sporting inactivity irrelevant as McGregor retains social media status
Conor McGregor is the only athlete that isn't from football to be ranked amongst the top seven sports stars in terms of social media...
Rakuten ‘playing the long game’ with Golden State Warriors sponsorship
Amit Patel, chief executive of Rakuten’s Americas operation, has revealed that the Japanese e-commerce company is looking towards extending its current jersey patch sponsorship...
NBA unites with Dapper Labs to boost fan engagement
The National Basketball Association (NBA) and National Basketball Players Association (NBPA) has teamed up with Dapper Labs, blockchain company and creator of CryptoKitties, to...
NBL expands coverage with SBS partnership
The National Basketball League (NBL) has announced a new broadcast agreement with SBS.As part of the two year deal, almost double the number of games will...
The NBA strengthens digital partnership with Tencent
The National Basketball Association (NBA) is looking to deepen its engagement in China, extending its digital partnership with Tencent Holdings Limited.The exclusive official digital partnership, was...
Golden State Warriors strengthens retail presence with Fanatics
An exclusive partnership has been signed between sports retailer Fanatics and Six-time National Basketball Association (NBA) champions, the Golden State Warriors.According to reports in...
TBT partners with Genius Sports for the tournament’s sixth edition
The Basketball Tournament (TBT) has signed a partnership with Genius Sports just in time for the tournament’s sixth edition, with the goal of launching...
Cleveland Cavaliers strikes new partnership with UnitedCoin
The Cleveland Cavaliers and Cavs Legion GC (NBA2KL) have expanded into the cryptocurrency and blockchain sector, partnering with provider UnitedCoin.Not only will the partnership...
The NBA debuts 5G streaming with Samsung
The National Basketball Association (NBA) partnered with Samsung, ESPN and AT&T for the trial of an alternative way to stream matches, through smartphone cameras and 5G...