Reigning NBA champion Denver Nuggets has announced a new jersey partnership with cash back rewards provider, Ibotta.
The deal was first teased with a digital marketing campaign that involved the showcase of Ibotta digital gold coins rotating on in-arena displays at the Ball Arena in Denver.
On the marketing campaign and how the partnership was established, Bryan Leach, Founder and CEO of Ibotta, commented: “The gold coins were a fun teaser, and we’re proud that we can now formally announce our partnership with the Denver Nuggets – an all-around world-class organisation.
“Having been founded and headquartered here in Denver since 2011, we are deeply committed to our local community and thrilled to have a partner that shares our love for the city. We couldn’t be more proud of our Denver Nuggets, who showed the entire world their resilience and determination in becoming NBA champions for the first time in team history.”
Ibotta’s logo will be visible on all Nuggets jerseys during practice and official matches for the next three seasons, as well as on the team’s social media and a variety of marketing and community activations.
Rich Donahue, CMO at Ibotta, added: “Denver is home. Through our Ibotta Gives program, we’ve made substantial contributions to our local communities for several years, and our partnership with the Nuggets will help us do even more.
“With their help, we’re aiming to expand our impact in Denver and across all the communities where we live and work – from wonderful initiatives like our annual Free Thanksgiving campaign that helps put food on the table for countless families during the holidays. We couldn’t be more excited to bring this partnership to life.”
As well as commercial incentives for both parties, the partnership between Ibotta and the Nuggets is set to deliver a number of community-focused initiatives, including an annual Thanksgiving event.
Michael Ceilley, SVP of Partnership Marketing & Media Sales for Kroenke Sports & Entertainment, concluded: “Ibotta has long been a champion for making every purchase rewarding, and that mission aligns perfectly with our values and giving back to the communities we serve.
“From one Denver-based champion to another, the Nuggets are proud to display the Ibotta brand as a symbol of our unified commitment to our loyal fans, and our community. We look forward to activating this partnership and introducing millions of Nuggets and NBA fans globally to the benefits of Ibotta’s cash back rewards.”