Foreign Investors eye NBA franchises to expand their portfolios

Following the recent announcement of the National Basketball Association’s (NBA) decision to allow sovereign wealth funds to stake purchases of its franchises, suitors are...

Boston Celtics legend Paul Pierce fined $1.4M over crypto promotion

NBA and Boston Celtics legend Paul Pierce has agreed to pay a $1.4m fine to the US Securities and Exchange Commission (SEC) after failing...

NBA announces “first-of-its-kind” deal with immersive tech firm Cosm

A new live game viewing experience is in play for NBA fans as the basketball body has agreed a multi-year partnership with immersive tech...

NBA rights at the centre of broadcasting bidding war

The NBA's TV deal with its pre-existing contractors is nearing its end, with several major companies interested in acquiring its broadcast rights for their...

Detroit Pistons to integrate AI chat features with new GameOn partnership

National Basketball Association (NBA) franchise the Detroit Pistons have announced a new partnership with artificial intelligence (AI) fan engagement company GameOn.  The Pistons will integrate...

iPRO to be ‘part of huge growth in UK Basketball’ with...

Basketball team ‘London Lions’ has signed a new deal with iPRO, which sees the firm become the club's official hydration partner. The collaboration also underlined...

NBA signs triple partnership with PepsiCo’s STARRY brand

The NBA, the WNBA and NBA G League have named STARRY as the official soft drink of the leagues. The deal also sees STARRY -...

NBA and WNBA take VR to ‘a new level’ with enhanced...

The NBA and WNBA have expanded their partnership with Meta as the leagues’ official VR headset. Aiming to ‘bring the excitement of professional basketball in...

FIBA World Cup begins relationship with Toyota Philippines

The FIBA Basketball World Cup 2023 has brought in Toyota Motor Philippines as an official partner of the competition. The Philippines will co-host FIBA's flagship...

Knicks oversees sustainability efforts with MSC Cruises partnership

MSC Cruises has become the official cruise line partner of NBA side the New York Knicks in a multi-year agreement. The firm will gain brand...