Spreadex offers Sunderland kits without gambling branding
Spreadex, Sunderland AFC’s front-of-shirt sponsor, has committed to offering adult home shirts to supporters without its front-of-shirt branding.The decision to allow fans to purchase...
Wolves & SUDU breaking the kit design mould in new partnership
Sportswear brand SUDU has launched a new long-term innovative kit partnership with Wolverhampton Wanderers. The deal see’s the Premier League club collaborate with SUDU to...
EFL enhances media coverage with talkSport and BBC Radio
The EFL has announced renewed media rights deals with talkSPORT and BBC Radio to enhance coverage for EFL clubs and competitions.The agreement with both...
Ligue 2 secures BeIN Sports as broadcaster in new €200m deal
BeIN Sports has secured domestic broadcasting rights for Ligue 2 in a new multi-year deal that will span across five seasons. The Qatari sports network’s...
Deloitte figures show extent of European football’s 2022 revenue recovery
The Premier League continues to lead the way as Europe’s most valuable football tournament, although the ‘Big Five’ leagues have experienced solid commercial growth...
Eintracht Frankfurt’s Adidas deal a ‘step towards international competitiveness’
Bundesliga football club Eintracht Frankfurt has announced a new multi-year sponsorship deal with Adidas set to commence at the start of the 2025/26 season. The...
Wolves doubles down on gambling sponsorship with BetMGM
Wolverhampton Wanderers FC has agreed a deal with LeoVegas Group to make BetMGM UK the club’s official European betting partner.As part of the agreement,...
Sergio Agüero hails the ‘GOATs have arrived’ in new Stake marketing...
Welcoming the Argentine national football team to Miami for the Copa Àmerica tournament, Sergio Agüero has made a bold claim about the team in...
Liverpool bolsters Asian connection with Japan Airlines
Liverpool FC has named Japan Airlines (JAL) the club’s official airline partner for the men’s and women’s teams in a multi-year agreement.Under the deal,...
Juventus ‘evolves’ its merchandise offering with Fanatics
Juventus has selected Fanatics, a digital sports platform, to manage all aspects of the Italian club’s merchandise offering across the globe.Under the partnership, Fanatics...