Michele Ciccarese, Serie A: The Italian top-flight’s role in digital evolution
The involvement of sports organisations in the Web2 to Web3 journey is becoming stronger week-by-week, as teams, leagues and associations look to take advantage...
River Plate extends Codere sponsorship following ‘important journey’
Club Atlético River Plate has expanded its partnership with Codere as the latter now sits in the ‘main sponsor’ category of the Argentinian football...
Lazio and Binance utilise NFTs to ‘revolutionise the ticketing market’
Serie A club S.S Lazio is building upon its relationship with shirt sponsor Binance through the introduction of NFT tickets.
The NFT ticketing solution will...
Report: Euro 2020 driving commercial opportunities in women’s football
Audiences and consumers alike are taking more notice of women’s football, and in doing so presenting key business opportunities, according to a new survey.
A...
Fluminense renews ‘master sponsorship’ with Betano sportsbook
Brazilian top-flight club Fluminense has renewed its sponsorship arrangement with sports betting brand Betano.
Running until June 2025, the ‘master sponsorship’ arrangement will focus on...
Watford FC joins SeatGeek’s roster of EFL ticketing partnerships
Watford FC has joined forces with SeatGeek to implement the latter’s mobile digital ticketing experience with enhanced functionality.
From purchase journey through stadium entry, the...
Man City releases ‘affordable on-demand’ Recast Channel
Manchester City has officially launched its Recast Channel, as the club’s pre-season US Tour fixture against Bayern Munich on Saturday was made available on...
Man United takes Sportsbreaks.com deal to fans in North America
Manchester United FC has expanded its partnership with Sportsbreaks.com, which will now place focus on the North American market.
The sport tour agency will market...
Juventus makes FIFA return in ‘new generation’ EA partnership
Juventus FC has partnered with EA as the Italian top-flight football club returns to the EA Sports football video game series beginning in EA...
Soccer Champions Tour 2022 to broadcast on DAZN
DAZN Group has announced a deal to secure rights to stream the upcoming Soccer Champions Tour 2022 in Japan, Italy and Canada, taking place...