MLS partners Caterpillar to build ‘more modern football community’
Caterpillar has announced a multi-year sponsorship with Major League Soccer (MLS) as the construction machinery brand grows in both the US and Canada.
With the...
Kevin De Bruyne begins ambassador role for crypto platform
Kevin De Bruyne, Manchester City FC midfielder, has signed an agreement to become the latest brand ambassador for crypto exchange platform, Phemex.
The Belgian player...
AC Milan ‘moves closer to fanbase’ with Betsson partnership
AC Milan and Betsson have formed an agreement which sees the online gambling company become the club’s official regional partner for LatAm.
The 2021/22 Serie...
Women’s Champions League final hits record 3.6 million viewers
The UEFA Women’s Champions League (UWCL) final between Lyon and Barcelona on Saturday saw a record live cumulative viewership of 3.6 million globally.
The competition...
Real Betis partners OlyBet to drive regional engagement
Real Betis has formed a deal with online sports casino brand OlyBet, focused on driving media campaigns and coordinating regional fan engagement opportunities.
Fans of...
Argentine Football Association gains first betting sponsor
The Argentine Football Association (AFA) has named sports betting and casino operator, BetWarrior, as an official sponsor in a four year deal.
BetWarrior will serve...
Crystal Palace sign cinch as shirt sponsor in replace of gambling...
Crystal Palace FC has announced cinch as its new official front of shirt sponsor for the 2022/23 season for both the men and women’s...
Cazoo forms first Italian football collaboration with Bologna FC
Bologna FC 1909 has signed a multi-year deal with Cazoo, which will see the online second-hand car dealership become the main partner and new...
Sevilla FC to join Castore’s portfolio of sportswear partnerships
Sevilla FC and Castore have announced a multi-season partnership, with the sportswear brand becoming the official kit supplier of the La Liga team.
The deal...
Betano named Romanian Cup sponsor as tournament undergoes restructure
The Romanian Football Federation (FRF) has signed an agreement with Betano, making it the naming partner of the Romanian Cup knockout tournament.
Kaizen Gaming’s sports...