DFB intensifies responsible betting efforts via Tipico deal
The German Football Association (DFB) has named German sportsbook Tipico as the official partner of the DFB Pokal, Germany’s annual football cup competition.As part...
Nottingham Forest begins multi-sport plans with netball team addition
Nottingham Forest FC will expand its activity in sports via the planned launch of a Netball Super League (NSL) team, taking notice of netball’s...
FA amends Swansea City liaison’s ‘lenient’ betting suspension
The Football Association (FA) has announced that Swansea City's player liaison officer has been suspended from all football-related activities and fined due to misconduct...
Leeds United push for promotion with Red Bull minority stake
Leeds United FC has announced Red Bull as its front-of-shirt sponsor in a deal that also includes the company acquiring a minority stake in...
Bundesliga taps Infront for international growth strategy
Bundesliga International, a subsidiary of Deutsche Fußball Liga (DFL), has appointed Infront to manage media rights for its first and second division across Europe.Under...
Vinicius Junior named Gatorade ambassador ahead of Champions League final
Real Madrid and Brazil star Vinicius Junior will become the latest ambassador for sports hydration brand Gatorade ahead of this week’s UEFA Champions League...
Hisense gains commercial rights as VAR screen solutions provider for EURO...
With kick-off about to commence for this summer’s EURO 2024, UEFA has announced Hisense as the official screen provider for VAR during the tournament. Hisense...
AXA joins Women’s Euro 2025 global partner roster
Insurance company AXA has stepped up its marketing efforts in football through an agreement with the UEFA Women’s Euro 2025.The firm has become the...
Report: Chelsea to commit with Infinite Athlete as shirt sponsor
After its initial first-year partnership, Infinite Athlete is reportedly set to continue as the primary sponsor of Chelsea FC for the 2024/25 season. The Premier...
Girona announces Etihad Airways as main sponsor next season
Etihad Airways will become the official main sponsor of La Liga club Girona FC in a newly agreed deal that will span across the...