Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Behind Giannis’ Chelsea and controversial Kalshi deal
The 2021 NBA Champion has been active off the basketball court while being linked with a trade away from the Milwaukee Bucks. Two-time NBA MVP...
Why Frauen‑Bundesliga clubs rejected a joint DFB venture
Frauen‑Bundesliga clubs could go it alone, but can independence deliver the success England’s WSL has shown?Germany’s women’s football clubs have rejected a joint venture...
Is Barcelona’s Super League exit Laporta’s parting shot?
Barcelona heads into presidential elections with Joan Laporta looking to run again, having just closed the chapter on the European Super LeagueFC Barcelona President...
Sustaining fan engagement beyond the World Cup: Turning short-term excitement into...
Sports media and branding coach Annie Hoffman explores how teams, sponsors, and media partners can sustain fan engagement after major tournaments, turning short-term World...
Brazilian clubs brace for revenue shift as betting sponsors pull back
Brazilian Serie A sees 33% drop in betting shirt sponsors as new financial rules take effect, writes Leonardo BiazziThe 2026 Campeonato Brasileiro Série A...
Levy share sale fuels Tottenham sale reports
Tottenham Hotspur’s ownership group has seen many recent internal changes in the past, but could Daniel Levy’s 30% stake become the breakthrough for outside...
RedBird completes refinancing of AC Milan, ending Elliott-era debt
The refinancing sees Elliott representatives step down from AC Milan’s board, simplifying the club’s governance structure as RedBird consolidates full control ahead of long-term...
Why Germany no longer makes the cut as the Baller League...
The influencer football startup co-founded by German World Cup winners is pulling back from its home market as it chases growth and valuation overseas.The...
Why the World Cup is FOX’s megaphone and Ligue 1+’s lifeline
One broadcaster wants scale, the other wants survival as FOX and Ligue 1+ chase World Cup audiencesFOX Sports has rolled out a record-breaking broadcast...