FC Schalke 04 enlists Betway as new premium partner
Bundesliga club FC Schalke 04 has inked a sponsorship agreement with online betting operator Betway.
Under the terms of the deal, the operator will have...
Sporting links with Betano ahead of 2021/22 season
Sporting Clube de Portugal has named Kaizen Gaming sportsbook brand Betano as the Primeira Liga team’s new premium sponsor ahead of the 2021/22 season.
European...
Portuguese Football Federation explores NFTs with Socios.com
The Portuguese Football Federation (FPF) has partnered with Chiliz to launch a $POR Fan Token on the Socios.com fan engagement platform.
The token will provide...
Stan Sport lands UEFA club competitions in Australia
Australian streaming service Stan Sport has acquired the rights to UEFA club competitions, including the UEFA Champions League, UEFA Europa League and newly formed...
Euro 2020 organisers make sponsorship exception for Muslim players
Organisers of the 2020 UEFA European Championships will not place bottles of Heineken in front of Muslim players at press conferences, after Paul Pogba...
Footballco hires Sarah Thorpe as Sales and Partnerships SVP
Football content and media company Footballco has appointed the former Managing Director for EMEA at the New York Times, Sarah Thorpe, as the firm’s...
MKM replaces KCOM as Hull City stadium sponsor
Hull City has inked a long-term sponsorship agreement with East Yorkshire-based The Superstadium Management Company and MKM Building Supplies for the naming rights to...
Norwich City names Lotus Cars as BK8 Sports replacement sponsor
Norwich City has named Lotus Cars as the Premier League club’s new front-of-shirt sponsor for the 2021/22 season, replacing BK8 Sports after the controversial...
Edinburgh City backs The Big Step gambling campaign
Scottish League Two club Edinburgh City has announced its support for The Big Step project - part of the Gambling With Lives charity -...
Carabao extends EFL title sponsorship
The English Football League (EFL) and energy drink brand Carabao have extended their title sponsorship of the EFL Cup competition, the Carabao Cup, for...