Ronaldo and Pogba rebuff Euro 2020 sponsors

Two of the biggest stars of Euro 2020, Cristiano Ronaldo and Paul Pogba have snubbed sponsors of the tournament, removing branded drinks bottles from...

Liverpool reaches ‘huge milestone’ in Anfield redevelopment

Liverpool FC has been given the green light by the Liverpool City Council’s planning committee for the £60 million redevelopment of the Premier League...

OneFootball hits record levels of Euro 2020 brand activation

Brands have reached record levels of content, representing a 300% increase in brand activity on the OneFootball platform during the 2020 UEFA European Championships. Compared...

Club Athletico Paranaense elevates engagement with Betmotion

Brazilian football team Club Athletico Paranaense has designated online gambling and entertainment company Betmotion as its new sponsor, becoming the 15th Serie A side...

DCMS to allow 40,000 fans for UEFA Euro 2020 final

Sports fans across the UK have been given a boost after Prime Minister Boris Johnson announced that, despite the delay of ‘freedom day’, numerous...

Three Lions set BBC iPlayer record in Croatia victory

England’s slender 1-0 victory over Croatia in the Three Lions’ 2020 UEFA European Championships opener set a new record for BBC iPlayer, with the...

French Football Federation explores NFTs market with Sorare

The French Football Federation (FFF) has struck a licensing deal with digital trading card company Sorare, which will see the creation of a collection...

AC Milan inks REPX licensing agreement

Italian giant AC Milan has announced a new licensing partnership with UK-based fintech company REPX, which will activate a number of exclusive initiatives designed...

Fantastec teams with Dapper Labs for football NFTs market launch

Fantastec Sports Technology has linked with Dapper Labs - creators of the NBA Top Shot - to launch a new football non-fungible tokens (NFTs)...

Amazon scores ‘historic’ Ligue 1 rights tie-up as Canal Plus threatens...

Amazon Prime Video has sealed a ‘historic’ deal with the Ligue de Football Professionnel (LFP) for the bulk of the domestic broadcast rights to...