Partnership playbook: Lenovo, Nexo, Coca-Cola and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
How England’s independent football regulator is set modify the game
The independent football regulator (IFR) will release a new report designed to critique governance of football in England, with potential implications for clubs all...
FIFA expands 2026 Series to keep fans and sponsors hooked
FIFA expands the 2026 Series as part of a push to create year‑round football content.FIFA has once again expanded one of its tournaments, this...
Experts question FIFA’s 500 million World Cup tickets claim
FIFA’s claim of half a billion World Cup ticket requests has led to industry scrutiny, with experts questioning whether the figures reflect genuine fan...
Brazil’s sponsorship evolution: Why regulation is raising the bar, not lowering...
As betting restrictions tighten across Latin America, Sofascore's Ricardo Peixoto argues the shift is filtering out noise and forcing brands to add real valueBrazilian...
The World Cup is returning to the US, and the rules...
Oriana Morrison argues that the 2026 World Cup will mark a decisive break from the past: unlike 1994, foreign teams and players will face...
Could Qatar stage the inaugural Women’s Club World Cup?
Qatar is being considered as a host for the first Women’s Club World Cup, raising questions over logistics, integrity and women’s football development.Qatar is...
Why FIFA is betting on TikTok for its biggest World Cup...
The agreement gives TikTok a central role in the digital distribution of World Cup content at a time when the platform’s long-term access to...
Is Football AI proof FIFA can put fans ahead of sales?
FIFA is often accused of prioritising commercial interests over the good of the game, but its latest AI‑focused announcement suggests that’s not always the...
The Spanish Super Cup to be hosted in fourth different country...
While the 2026 Spanish Super Cup is underway in Saudi Arabia, next year’s competition will be held in Qatar due to a scheduling conflict. The...