Necaxa take on Genius Sports in ‘transformative’ data tracking partnership
Genius Sports has announced a data tracking and video augmentation partnership with Liga MX club Necaxa. The data, technology and broadcast company’s tracking technology will...
GoBubble ‘eradicates online hate’ for Australian football
The A-Leagues and Professional Footballers Australia (PFA) have announced a partnership with UK based safety technology company, GoBubble, which will hide hateful comments on...
DFL reveals €4.05 billion revenue drop for Bundesliga in 2020-21
The Deutsche Fußball Liga (DFL) has revealed that the total revenue of the Bundesliga and Bundesliga 2 fell to €4.05 billion in the 2020-21...
Ricketts detail diversity commitment in Chelsea bid following fan backlash
In their bid to buy Chelsea FC, the Ricketts family have detailed an eight-point plan which includes promising to never participate in a European...
Everton reports £170m loss following ‘unique set’ of financial circumstances
Everton FC has reported losses of at least £170 million which have been attributed to the impact on the club of COVID-19 restrictions, with...
DAZN finalises ‘new flavour’ La Liga coverage with Movistar Plus+
DAZN has confirmed a non-exclusive deal with Movistar Plus+ which will distribute the global sports streaming platform’s La Liga content beginning from next season.DAZN...
8XBet and Teddy Sheringham: Working with the best in sports sponsorships
Partnerships between companies and sports figures are part and parcel of marketing in the betting industry, but firms need to consider which athlete or...
MLS partners Sorare in ‘new era of sports fandom’ NFT collection
Major League Soccer (MLS) has formed a partnership with Sorare to launch the league’s official NFT Fantasy game, offering NFTs for all of its...
AS Monaco first in Ligue 1 to enter ‘new NFT universe’...
AS Monaco has partnered with Capital Block to become the first football club in Ligue 1 to collaborate with a Non-Fungible Token (NFT) consulting...
Atlético Mineiro extends Betano front-of-shirt sponsorship
Atlético Mineiro has announced the renewal of its sponsorship agreement with Betano, which will continue to appear on the team's shirt until the end...