Palmeiras, Corinthians and America have each formed partnerships with Betfair, and EstrelaBet, respectively, as the Brazilian football clubs widen exposure for the sportsbooks.

Palmeiras’ two-year sponsorship agreement with Betfair will provide exposure for the online gambling company in the Verdão women’s soccer team uniform as well as in all official digital content.

Similarly, Corinthians’ partnership with names the company as the official sponsor of women’s football in Timão. Following on from occasional sponsorship in the Supercopa do Brasil in February this year, the brand will now be seen on the shoulders of the team’s shirt.

The America and EstrelaBet deal is set for the 2022 season, during which the logo of the regional firm will be placed on the front of the shirt. 

“America Football Club brings the essence of football we love. It is the representation of Brazilian tradition, whose red shirt is one of the greatest historical symbols of football,” commented Fellipe Fraga, Director of Operations at EstrelaBet.

“This mantle, worn by several stars of our history, such as my idol Zagallo, proudly takes EstrelaBet along today and we couldn’t be happier.”

Referring back to Palmeiras’ partnership, which has been reported to be worth around R$ 8 million per year, Leila Pereira, President of the Série A side, stated: “We are proud to announce the partnership with Betfair, one of the world’s leading companies in the sports betting segment. 

“This agreement will allow our women’s team to continue growing and winning titles. Palmeiras is a sports company and we are always looking for alternatives to strengthen the different modalities of the club, providing that all of them are self-sufficient.”

Betfair’s previous partnerships in the Brazilian market saw the Flutter Entertainment brand sponsor 2021 CONMEBOL Copa America coverage on local broadcaster SBT – recognised as one of the ‘big three’ of Brazil’s terrestrial TV channels.

Moreover, speaking of Corinthians’ collaboration with, José Colagrossi, Superintendent of Marketing, Communication and Innovation at Corinthians, added: “The deal represents another important step in the self-sustainability of Corinthians women’s football. We are very close to the financial independence of this champion team in everything.”

Furthermore, this sponsorship also sees the logo on the backdrops used in the interviews with the athletes and the coaching staff, on plaques in the training centre and on Corinthians women’s football social networks, to name a few.

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