Lenovo upgrades Inter Milan sponsorship as Socios.com still in the running
Chinese technology company Lenovo has upgraded its sponsorship of Serie A giants Inter Milan.Under the terms of the expanded agreement, Lenovo’s logo will be...
COVID certification to be implemented at sports stadiums
Sports fans returning to stadiums will require a COVID-19 passport to attend matches, according to a report by The Telegraph.As the Premier League prepares...
Codere upgrades Monterrey Rayados FC sponsorship
Mexican MX League team Monterrey Rayados Football Club has penned a four-year expanded sponsorship deal with Codere.Raising its category to main sponsor and its...
DAZN retains Premier League rights in Spain
Digital sports streaming service DAZN has retained the rights to the Premier League in Spain from the 2022/23 season to the 2024/25 campaign.Under the...
Betcris nets Honduras football league title sponsorship
Online gambling operator Betcris has secured the official sponsorship of the Honduras football championship.As part of the three-year commercial arrangement, the league will be...
Sky NZ completes deal for 2023 Women’s World Cup
Pay-television broadcaster Sky New Zealand has picked up the media rights to the 2023 FIFA Women’s World Cup, which is being jointly hosted by...
Stats Perform strikes official data partnership with DIMAYOR
DIMAYOR, the organising body of Colombian football, has extended its existing agreement with Stats Perform as part of a new three-year deal which will...
BBC claims Euro 2020 final lion’s share of viewers in battle...
England’s 2020 UEFA European Championship final defeat at the hands of Italy was watched by a ‘historic’ peak audience of 31 million viewers in...
Newcastle United adds KAYAK to shirt sponsorship line-up
Newcastle United has selected travel search engine KAYAK as the Premier League club’s new sleeve shirt sponsor for the 2021/22 season.Under the terms of...
São Paulo Futebol Clube selects Sportsbet.io as new shirt sponsor
Sportsbet.io has been designated as the ‘master sponsor’ of Brazilian football team São Paulo Futebol Clube until 2024.The partnership debuted on Saturday in São...