Ipswich Town partners with lifelong fan Ed Sheeran for shirt sponsorship
English musician Ed Sheeran has become the new sponsor of Ipswich Town, inking a deal to act as the front-of-shirt sponsor of the men...
Genius Sports to acquire Second Spectrum in $200m transaction
Continuing its expansion as a newly NYSE-listed enterprise, Genius Sports has entered into a definitive agreement to acquire data tracking and visualisation company Second...
Premier League collaborates with Oracle for advanced data insights
The Premier League has tapped American multinational technology firm Oracle to enhance advanced player performance data and statistics to be used in live broadcasts...
Borussia Dortmund’s Erling Haaland makes Hyperice investment
Borussia Dortmund striker Erling Haaland has joined recovery technology company Hyperice as an athlete ambassador and investor, marking the Bundesliga star’s first equity stake...
Serie A postpones vote on second rights package amid Sky appeal
Lega Serie A has postponed the vote to assign a second package of domestic rights to the Italian top-flight amid Sky Italia’s legal dispute.The...
Premier League exploring NFTs as potential revenue source
The Premier League is exploring the possibility of capitalising on Non-Fungible Tokens (NFTs) as a new stream of revenue for its clubs, according to...
Real Madrid recognises Kin Partners’ ‘top potential’ in sponsorship move
Real Madrid has chosen the London-based Kin Partners to serve as the LaLiga club’s commercial sales partner, beating a number of major US agencies...
FedEx steps up UEFA Champions League sponsorship
FedEx has upgraded its commercial agreement with UEFA to sponsor the European governing body’s flagship continental competition, the UEFA Champions League.The delivery services specialist...
Rangers nets ‘largest sponsorship agreement’ in Scottish club’s history
Scottish Premiership team Rangers has renewed its sponsorship agreement with betting brand 32Red, in a deal which marks the most lucrative commercial agreement in...
SBC Leaders Podcast: Successful sponsorships become ‘infectious’
Successful sponsorship deals are formed on the basis of a ‘two-way street’, according to Rory Anderson, former CEO and current Consultant at 12BET.Speaking to...