EFL agrees Sky Sports streaming partnership for non-televised matches
Following a deal with Sky Sports, the EFL will implement a flexible framework to ensure that fans of the Championship, League 1 and League...
The FA looks to ‘modernise’ the FA Cup with rebranding
The FA has unveiled its new logo for the Emirates FA Cup as the governing body wants to modernise the ‘look and feel’ of...
FC Barcelona signs esports collaboration with Tencent
FC Barcelona has announced a strategic esports partnership with Tencent which covers competitive gaming competitions, education and industry exchange.As part of the collaboration, Barcelona...
Southampton names Sportsbet.io as new front-of-shirt sponsor
Southampton Football Club has announced that Sportsbet.io will be the club’s front-of-shirt sponsor for the 2020/21 campaign.As a result of the partnership, Sportsbet.io’s logo will...
Leicester City launches fully professional women’s team following acquisition
Leicester City has launched its first fully professional women’s football team after the Premier League side acquired Leicester City Women’s Football Club (LCWFC).LCWFC has been...
The FA strikes three-year Nationwide partnership to support grassroots football
The FA has signed a three-year partnership with Nationwide Building Society in an attempt to grow the governing bodies Respect programme, an initiative created...
Puma strengthens club portfolio with Sassuolo partnership
Sassuolo has signed a long-term partnership with Puma for the upcoming season, replacing Kappa as the club’s official technical sponsor.The deal will see Puma...
Monaco strengthens sponsorship portfolio with eToro and Vbet deals
AS Monaco has secured two new partnerships with global investment platform eToro and online sports betting company Vbet, striking deals set to last until the end...
Real Betis strikes Scientiffic Nutrition extension
Sports nutrition brand Scientiffic Nutrition has secured a one-year extension with Real Betis ahead of the La Liga side’s upcoming campaign.As part of the...
Belgium Pro League enhances betting experience with Stats Perform partnership
The Belgium Pro League has been added to Stats Perform’s growing list of exclusive live betting streaming partners following an agreement between the two...