Leicester City renews W88 partnership for 2020/21 season
Leicester City Football Club has announced that W88 will continue as the club’s official betting partner after the Asian company had its deal renewed...
AC Milan gets a wardrobe change with Harmont & Blaine partnership
Following on from Lazio’s new commercial agreement, fellow Serie A side AC Milan has agreed a new partnership with Italian apparel company Harmont &...
Lazio and StormGain announce long-term partnership
Ahead of its 2020/21 Serie A and UEFA Champions League campaign, SS Lazio has struck a long-term partnership with cryptocurrency trading platform StormGain.The partnership...
Eintracht Frankfurt names DPD as sleeve sponsor
Bundesliga club Eintracht Frankfurt has announced that International parcel delivery and express service provider DPD will be the team’s sleeve sponsor for the upcoming...
Manchester City renews Nexen Tire partnership
Manchester City Football Club’s sleeve sponsor Nexen Tire has announced that it has renewed and expanded its partnership with the Premier League club.As a...
St. Louis City SC ‘elevates’ sponsorship opportunities ahead of MLS...
St. Louis City SC has partnered with Elevate Sports Ventures to support the club in sponsorship, premium and ticket sales ahead of its expansion...
Messi tops football rich list with Ronaldo claiming most endorsements
Lionel Messi has topped Forbes’ annual ‘World’s Highest-Paid Soccer Players’ list for 2020, however, Cristiano Ronaldo still reigns as king of endorsements with the...
Derby County delivers Uber Eats partnership
Strengthening its commercial portfolio, Derby County has announced a partnership with food delivery platform Uber Eats for the 2020/21 campaign.As part of the deal,...
Dugout boosts brand engagement with new fan profiling platform
Football media company Dugout has launched a new fan profiling platform, Dugout FanPro, enabling the firm to develop audience targeting methods for its partners,...
Everton and Fratelli Beretta extend academy agreement
Everton Football Club has scored an extension with Fratelli Beretta in which the Italian firm will continue its front-of-shirt partnership with the Premier League...