iFollow scheme deemed a success in EFL survey
The introduction of the iFollow scheme has been praised by English Football League (EFL) supporters, according to a survey which was sent out to...
Konami strengthens portfolio of partners with FC Bayern
FC Bayern Munich has entered into a platinum partnership with global video game developer Konami.The deal was confirmed earlier this week during a press...
Manchester City strengthens partnership with Tecno Mobile
Manchester City has confirmed a multi-year extension with TECNO Mobile as the club’s Official Global Tablet and Handset partner.The partnership will allow the mobile...
Santa Cruz FC elevates mobile app with Pinnacle partnership
Santa Cruz FC has united with online sports betting operator Pinnacle to becomes the first football club in Brazil to monetise its mobile application...
Football journalist Chris Williams on thriving fan engagement in Germany
Ahead of the new season, the German Bundesliga continues to maximise its efforts in terms of fan engagement, setting an example for the rest...
Poland’s oldest football club strengthens partnership with STS
Poland's largest bookmaker, STS has extended its sponsorship agreement with the country's oldest football, Cracovia.
As part of the deal, STS will be the official bookmaker...
Liverpool strikes new partnership with 1XBET
Liverpool FC has unveiled a new multi-year partnership with international gaming and technology company, 1XBET.As part of the newly formed collaboration, 1XBET will become the...
Real Madrid unveils technology partnership with Telefónica
Real Madrid has announced a new agreement with Telefónica, to become the club's technological integrator until June 2023.The new partnership was announced at an event...
Lessons to be learnt from the Bundesliga
In Germany, they’ve been doing things right in their professional football setup for many years now. And it’s a quite simple approach they have...
Manchester City elevates preseason engagement with DAZN
Manchester City has teamed with DAZN to provide fans greater access to the club's preseason tour in Japan this summer.As part of the new...