Lessons to be learnt from the Bundesliga
In Germany, they’ve been doing things right in their professional football setup for many years now. And it’s a quite simple approach they have...
Manchester City elevates preseason engagement with DAZN
Manchester City has teamed with DAZN to provide fans greater access to the club's preseason tour in Japan this summer.As part of the new...
PSG unveils Supercell as official gaming partner
Paris Saint-Germain confirmed mobile gaming giant Supercell as its new official partner.The Finnish gaming developer, which had success with the likes of Hay Day, Clash...
SC Braga confirms Betano as new principal partner
Portuguese side, SC Braga has confirmed online sports betting and casino operator Betano as its new principal partner.The three year deal comes only a few...
La Liga lands new partnership with LiveScore
La Liga has confirmed a new partnership with LiveScore, for popular sports website and mobile app to exclusively sponsor Replay360º de La Liga.The...
Etihad Stadium will host opening Women’s Super League game
Following the success of this summer's world cup, the inaugural game of the new Women's Super League season, the first women’s Manchester Derby will...
BetVictor backs non-league football with new sponsorship
Online sports betting operator, BetVictor has announced a new sponsorship deal with the seventh tier of English football, becoming the principal partner of the...
Budweiser unveiled as the NWSL’s first official beer sponsor
Following the World Cup success of the United States women's national soccer team (USWNT), Budweiser has been announced as the first official beer sponsor of the...
Polish Ekstraklasa launches new platform for overseas fans
Polish premier league, Ekstraklasa is seeking to heighten its offering to fans based abroad, with the development of its newly launched streaming platform, Ekstraklasa.tv.
Diversifying...
ESPN backs women’s football with new NWSL deal
ESPN has backed women's football, announcing a new broadcasting deal with the National Women’s Soccer League (NWSL).The deal, which was announced just before the...