Swansea City unites with YOBET for upcoming season
Swansea City has unveiled a new multi-year partnership with sports betting brand, YOBET.The newly announced deal marks YOBET's first entry to sponsorship within English...
Reading FC strikes shirt sponsorship deal with Casumo
English Championship side, Reading FC has confirmed online casino operator Casumo as its new front-of-shirt sponsor from the start of the 2019-20 season.As part of the...
FC Bayern pursues legal case against BMW
Bundesliga champion Bayern Munich is reportedly undertaking a legal case against car manufacturing giants BMW after negotiations relating to a proposed partnership between the two...
Norwich City inks ‘record-breaking’ deal with Dafabet
Norwich City has confirmed a ‘record-breaking partnership’ with Dafabet which will see the operator named as the Club’s Principal Club Partner and shirt sponsor.Under...
Nike and Paris Saint Germain announce long-term sponsorship extension
French football champion Paris Saint Germain (PSG) has agreed to a long-term sponsorship extension with sports giants Nike, which is anticipated to last right up until...
AC Milan excluded from Europa League due to FPP failings
AC Milan has arranged a deal with footballing governing body Uefa to serve a one-year ban from all European football due to its inability...
Benny Bonsu, GiveMeSport: Promoting equality in sport is a social responsibility
With the Women's World Cup now well underway, the spotlight has shifted towards ensuring that sports associations and leagues are doing everything they can...
MLS opens up sponsorship opportunities to betting operators
Betting operators will now be permitted to strike sponsorship deals with the Major League Soccer (MLS) after the league gave the go ahead to jersey...
Sheffield United secures historical USG sponsorship deal
Newly promoted Sheffield United unveiled its "largest-ever commercial transaction" in the club's history thanks to a new sponsorship deal with Australian headquartered global multi-asset...
DAZN secures rights to broadcast Gold Cup 2019 in Spain
DAZN has continued to cement its position in the Spanish market after acquiring the rights to show the knockout stages of the ongoing CONCACAF...