Brentford FC strengthens relationship with EcoWorld London
English Championship contenders, Brentford FC has announced EcoWorld London as its principal partner for the upcoming season.From next season, the business delivering a new...
The FA unveils BT as new lead sponsor
The FA’s search for a new lead sponsor has ended with English football’s governing body unveiling a five-year deal for BT to become the...
Burnley FC elevates Asian presence with new shirt sponsor
English Premier League side Burnley FC is seeking to expand its Asian footprint, unveiling betting operator LoveBet as its new shirt sponsor.
The Asian betting...
Bayern Munich extends Procter & Gamble partnership
German Bundesliga champions, FC Bayern Munich has extended its partnership with worldwide consumer goods manufacturer Procter & Gamble.The cooperation for Germany, Austria and Switzerland comprises Procter...
Birmingham City FC scores ‘biggest sponsorship deal in over a decade’...
Birmingham City Football Club has confirmed that Ireland's largest independent bookmaker BoyleSports will become the clubs newest principal sponsorship partner.Signing a deal up until the end of the...
Denilson lands role as Sportsbet.io brand ambassador
Brazilian World Cup winner Denilson has been announced as a brand ambassador of online sportsbook and casino operator, Sportsbet.io.
Having enjoyed an illustrious career, which saw...
The FA unveils Google as official cloud and data analytics partner
The FA is uniting Google Cloud as it seeks to utilise data and analytics to elevate the success of all England teams.
The four-year...
BeIN Sports scores new broadcast deal for Women’s World Cup
Ahead of the Women’s World Cup starting next Friday, BeIN Sports have scored a new deal with FIFA which will allow them to broadcast...
Engagement set to be elevated as UK sports prepares for super...
Racing is set to reign supreme in terms of betting engagement, as fans prepare for a bumper weekend.
One of the most iconic fixtures...
MLS unites with Liga MX for new Leagues Cup competition
Major League Soccer has united with Liga MX for the formation of the Leagues Cup, an annual competition, which will be contested between North...