Neil Banbury, 32Red: Taking a new approach to sports sponsorship

The Principal Sponsor of Derby County Football Club, 32Red has revealed it’s taking a fresh approach to football sponsorship, working alongside the team to...

The Transfer Window – ECB, World Rugby and DAZN

Each week, InsiderSport is analysing the signings and departures from the business of sport. This edition looks at world Rugby’s expansion into esports, as...

Eleven Sports enhances LaLiga coverage with Onefootball partnership

Global sports provider, Eleven Sports has united with digital football platform, Onefootball, for the launch of the first in-app, pay-per-view live streaming football offer.The...

Paul Scholes charged with allegedly breaching FA betting rules

Former Premier League winner, Paul Scholes has been charged with misconduct in relation to allegedly breaching The FA’s Betting Rules.The charges relate to...

CIES Football Observatory reveals the MLS’ exponential attendance growth

A report by the CIES Football Observatory has revealed that in terms of attendance, US Major League Soccer (MLS), is one of the fastest...

Former CBF President issued with lifetime ban from football

Former Brazilian Football Confederation President (CBF), Jose Maria Marin has been banned for life from all football activities, after he was found guilty of...

32Red revitalises football sponsorship model with Derby County deal

Kindred Group-subsidiary 32Red has announced that it will be named as the Principal Sponsor of Derby County Football Club, which will see the operator...

La Liga elevates advertising capabilities with ISG deal

Interregional Sports Group (ISG) has acquired the rights for virtual perimeter and virtual goal-side advertising from high-profile games in La Liga, agreeing a three-year...

Bayern Munich elevates fan engagement with TikTok entry

FC Bayern Munich has become the latest European football club seeking to elevate its fan engagement by joining the video-focused social network TikTok.The entry...

The FA continues to benefit from substantial sponsorship revenue

Issuing its latest financial results, The English Football Association has continued to benefit from solid broadcasting and sponsorship revenue.Results for the 2017/18 season,...