DAZN elevates advertising capabilities with DAZN Media launch
DAZN Group has stepped up its advertising capabilities, announcing that DAZN Media is to be the new entity responsible for the platform's global media partnerships.The...
Martyn Hannah, ghostfoundry: How content can unlock world-wide success for sports...
Martyn Hannah, Director of content marketing agency, ghostfoundry, says sports clubs must become content factories in their quest for global brand domination.Sports clubs are...
Sharing synergies and passion: West Ham United Women partners with ZO...
West Ham United Women’s team has agreed a new sponsorship deal with ZO Skin Health, which will see the brand become the team’s first...
Raketech’s TVmatchen.nu switches onto Djurgårdens IF sponsorship deal
Raketech’s TVmatchen.nu has been unveiled as an official partner of the top flight Stockholm based football club Djurgårdens IF.The partnership means the TVmatchen.nu will have...
England’s Lionesses score new partnership with Budweiser
England’s Lionesses have raised a toast to pale lager producer Budweiser, after it has signed a deal to become the official beer of the...
Gatorade lands Manchester City Women’s team deal
Gatorade has strengthened its partnership with Manchester City FC, becoming the Official Sports Nutrition Partner of the women’s team.As part of the partnership, the women’s...
Spurs’ new home to be named The Nike Stadium
With a capacity of 62,062, Tottenham Hotspur’s new stadium, on the site of the old White Hart Lane, will be known as The Nike...
Sharing the wealth – Eredivisie shows the way forward
Sharing the wealth - a common enough phrase but a rarely practised way of living. You certainly wouldn’t expect to hear of it in...
AC Milan legend Franco Baresi to open Betting on Football 2019
Legendary AC Milan and Italy central defender Franco Baresi has been confirmed as the star name to open this month’s Betting on Football conference.It is fitting that the...
Melbourne Victory forced to wear sponsor-less kit during Champions League tie
After it was ruled that Melbourne Victory's front-of-shirt sponsor Kaishi Entertainment is linked to the gambling industry, the side was forced to wear a sponsor-less kit for its Asian Champions...