Opta has announced it has agreed a four-year deal with the Canadian Premier League to become their official data partner.
Opta, which is part of sports content company Perform, will collect and manage data from all Canadian Premier League matches.
As the Canadian Premier League enters its first season, the deal gives the league control of their data rights along with access to Perform’s global expertise and sales network.
The league is hope the deal will “increase their presence across digital and widen commercial opportunities beyond their immediate audience.”
Richard Crouch, VP rights acquisition data, Perform, said: “This partnership will see us working closely with the league and Canadian Soccer Business to deliver the best quality data across the media and professional spaces, giving the competition control of their data rights and access to Opta and Perform’s expertise and sales network.
“We’re committed to the growth of North American soccer and are excited to work closely with the CPL.”
Data will be delivered through an extensive range of feeds, providing the raw detail required to power broadcast graphics, automated highlights, fantasy experiences and much more.
As part of the agreement, all seven Canadian Premier League clubs will also have access to OptaPro’s tools and services to support clubs in performance, scouting and recruiting new talent.
“Opta is the leader in soccer data who from our first ever match establishes the credibility and integrity of our data amongst the world’s top soccer leagues,” commented David Clanachan, Commissioner, Canadian Premier League.
“We have deeply integrated Opta’s data into our league and club websites, app and soccer operations, relying on it to support our success on and off the pitch.”
As Official Data Partners to MLS, NWSL, USL and US Soccer, Opta said the deal acts as further proof to their commitment of helping the sport grow in North America.