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BREAKING
Football
Time to read: 2 min
EFL looking for broadcast partners for intended documentary series
July 16, 2024
am Behar (left) and Dan Towse (Director of Brands) and the Spurs shirt.
BREAKING
Features
Time to read: 5 min
Sam Behar, BetMGM: Football deals provide ‘a real point of difference’ in UK betting
July 16, 2024
Southampton
BREAKING
Europe
Time to read: 3 min
Southampton marks Premier League return with crypto casino partner
July 16, 2024
AFA
BREAKING
Asia
Time to read: 3 min
AFA taps IMG for APAC sponsorships post Copa America triumph
July 15, 2024
UEFA Euro 2024
BREAKING
Comment
Time to read: 5 min
UK Euro 2024 coverage gets 24m viewers whilst Copa América delayed by stadium trouble
July 15, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
La Liga fans to gain exclusive benefits with Uber Eats partnership
July 15, 2024
Rodri Hernandez celebrates after winning the UEFA Champions League 22-23 final match between FC Internazionale and Manchester City FC at Atatuerk Olympic Stadium on June 10, 2023 in Istanbul, Turkey.
BREAKING
Football
Time to read: 2 min
Man City links Bologna to Manchester with C.P. Company deal
July 15, 2024
Bookies expecting to fork out heavy sums if England claim Euro 2024 crown
BREAKING
Comment
Time to read: 3 min
Bookies expecting to fork out heavy sums if England claim Euro 2024 crown
July 12, 2024
Newcastle United co-owners, Amanda Staveley and Mehrdad Ghodoussi - Manchester United v Newcastle United, Carabao Cup Final, Wembley Stadium, London, UK.
BREAKING
Football
Time to read: 2 min
Staveley and Ghodoussi to leave Newcastle United ownership
July 12, 2024
The CBS Arena is home to Coventry City Football Club in the West Midlands, UK.
BREAKING
Football
Time to read: 2 min
Coventry City embraces ‘challenger mindset’ with Monzo deal
July 12, 2024
Official logo of UEFA.
BREAKING
Data
Time to read: 2 min
Sportradar to cover all UEFA competitions in expanded data deal
July 11, 2024
Bordeaux
BREAKING
Comment
Time to read: 3 min
Liverpool owners FSG considering FC Bordeaux buyout
July 10, 2024
BREAKING
Europe
Time to read: 2 min
Napoli extends Coca-Cola partnership to training kits
July 10, 2024
Nottingham Forest's City Ground
BREAKING
Europe
Time to read: 3 min
Nottingham Forest close to purchasing City Ground stadium from local council
July 9, 2024
credit: Salford City FC
BREAKING
Football
Time to read: 2 min
Salford City FC reveals Fireball Whisky as front-of-shirt sponsor
July 9, 2024
Bundesliga
BREAKING
Europe
Time to read: 2 min
Bundesliga connects with Polish audiences through Eleven Sports deal
July 8, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
BBC: England’s EURO 2024 win over Switzerland scores another viewership high
July 8, 2024
King Power Stadium, home stadium of Leicester city football club.
BREAKING
Europe
Time to read: 3 min
Leicester City signs casino deal to support Premier League return
July 8, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Real Betis brings Trainline onboard as shirt sponsor in two-year deal
July 8, 2024
credit: Shutterstock
BREAKING
Europe
Time to read: 2 min
Wisła Kraków inks record Superbet shirt sponsorship
July 8, 2024
RSC Anderlecht extends bookmaker partnership until 2027
BREAKING
Europe
Time to read: 2 min
RSC Anderlecht extends bookmaker partnership until 2027
July 5, 2024
credit: EA Sports
BREAKING
Fan Engagement
Time to read: 2 min
EURO 2024: EA Sports & Adidas offer sessions for football’s next-generation 
July 5, 2024
Boomerang
BREAKING
Football
Time to read: 2 min
AC Milan enlists Boomerang as its regional betting partner
July 5, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026