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Football
Football with Sky Bet EFL branding.
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Comment
Time to read: 5 min
Football and horse racing unveil betting sponsorship codes
July 25, 2024
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Football
Time to read: 4 min
MLS experiencing record attendance & sponsorship income this season
July 24, 2024
AFC Bournemouth website homepage. It is a professional association football club based in Bournemouth. logo visible.
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Football
Time to read: 2 min
AFC Bournemouth unveils bj88 as shirt sponsor in record deal
July 24, 2024
match of the national football league of Russia between the Baltika team Kaliningrad and the team Shinnik Yaroslavl at the stadium of the Baltic.
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Comment
Time to read: 5 min
FIFA comes under fire: EC decries crowded match calendar 
July 24, 2024
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Football
Time to read: 2 min
PGMOL to gain deeper match data insights via Kitman Labs partnership
July 24, 2024
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Football
Time to read: 2 min
WSL games to be streamed on YouTube for 2024/25 season
July 24, 2024
SBC Summit: Providing The Framework for Leadership Success
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Europe
Time to read: 4 min
SBC Summit: Providing The Framework for Leadership Success
July 23, 2024
Neymar at the Esports World Cup.
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Esports
Time to read: 2 min
Neymar and Jota champion esports at Esports World Cup
July 23, 2024
UEFA Euro 2024
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Europe
Time to read: 2 min
UEFA declares successful integrity mission at Euro 2024
July 23, 2024
Tyrone Mings of Aston Villa - Aston Villa v Manchester City, Carabao Cup Final, Wembley Stadium, London, UK - 1st March 2020.
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Football
Time to read: 2 min
Aston Villa eyes up increased retail reach with JD agreement
July 23, 2024
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Fan Engagement
Time to read: 3 min
EFL launches new fantasy football league game ‘Fantasy EFL’
July 22, 2024
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Football
Time to read: 3 min
EFL gains major US look with multi-year broadcast deal with CBS
July 22, 2024
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Football
Time to read: 2 min
AC Milan partners with Michael Jordan-owned Cincoro Tequila
July 22, 2024
René Higuita, legendary colobian goalkeeper, in the Maracanã stadium before the match between Fluminense and Atlético Nacional teams.
BREAKING
Football
Time to read: 2 min
Betsson bolsters Colombian connection with René Higuita
July 19, 2024
Everton lose out on partnership with Stake as gambling sponsorships face ban
BREAKING
Football
Time to read: 2 min
Everton sale stalls as Friedkin Group withdraws bid
July 19, 2024
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Europe
Time to read: 3 min
New sponsorship opportunities beckon for UEFA Women’s football
July 19, 2024
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Features & Analysis
Time to read: 3 min
Real Madrid return as football’s most valuable brand
July 19, 2024
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Football
Time to read: 3 min
On Location to provide premium hospitality as partner of 2026 FIFA World Cup 
July 19, 2024
Pitch view at Civitas Metropolitano arena - the official playground of FC Atletico.
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Football
Time to read: 2 min
Atlético de Madrid enhances stadium with LG’s 360-degree design
July 19, 2024
Chelsea flag at Stamford Bridge.
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Football
Time to read: 2 min
Chelsea offers Skrill awareness opportunity in pre-season initiative
July 18, 2024
Bay and Iger reach deal for controlling stake in Angel City FC
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Features
Time to read: 4 min
Bay and Iger reach deal for controlling stake in Angel City FC
July 18, 2024
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Football
Time to read: 3 min
Jude Bellingham becomes the new face of EA Sports FC 25
July 18, 2024
Premier League has to prove its virtues to avoid government regulation
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Comment
Time to read: 4 min
King's Speech: Football regulation not forgotten by Labour govt
July 17, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026