The New Saints Football Club (TNS) has announced a partnership with Beer Trading & Kompass Wines as the Welsh football club’s official beer and wine supplier.
The beer trading company will have a significant presence at the Park Hall stadium on advertising boards for the remainder of the season, as well as the entirety of the 2024-25 campaign, which will be featured in the qualifying rounds of the UEFA Champions League this summer.
TNS Commercial Manager, Simon O’Reilly, said: “We are thrilled to partner with Kompass Wines as our official beer and wine supplier, their dedication to quality and their passion for enhancing the matchday experience at Park Hall align perfectly with our mission to provide the best experience for everybody visiting The New Saints.
“We are confident that this partnership will elevate the matchday experience for our fans and further strengthen our ties within the community.”
Beer Trading & Kompass Wines, renowned for its selection of wines and craft beers, will be the provider of alcoholic beverages at Park Hall for home matches and other events. This partnership aims to enhance the overall fan experience and solidify the club’s position as one of Welsh football’s “best sporting destinations on and off the pitch”.
Furthermore, as part of the partnership, Beer Trading & Kompass Wines will work
with TNS to curate a wide ranging selection of alcoholic beverages, for further fan engaging activities.
Simon Till, Head of Sales at Beer Trading & Kompass Wines, added: “We are honoured to join forces with The New Saints Football Club, a team that are champions both on and off the pitch, whilst playing an instrumental role in the local community.
“This partnership represents an exciting opportunity for Kompass to engage with fans, the local community and contribute to the vibrant atmosphere at Park Hall. We look forward to serving our high quality beverages to supporters as they cheer on The New Saints to victory.”
On a recent episode of the Behind The Badge podcast, TNS Chairman Mike Harris discussed the rise of the Welsh football club, from buying the club and uniquely naming it after a company, to the club’s ventures in the Champions League.
