Celtic’s record front-of-shirt deal with Dafabet renewed
Celtic Football Club has renewed its front-of-shirt partnership with Dafabet for an additional three years.Under the extended agreement, Celtic FC has indicated that the...
Toni Kroos’ Icon League optimises sponsorships ahead of final
The Icon League, a football initiative led by Toni Kroos and content creator Elias Nerlich, has partnered with Shikenso Analytics to enhance its sponsorship...
Serie A receives new Meta tech to fight illegal streams
Serie A is collaborating with Meta to combat the illegal streaming of its matches on the company's social media platforms.As per the agreement, Serie...
Women’s football fifth most attended sport in England in 2024
The momentum enjoyed by English women’s football throughout 2024 is set to continue to pace in 2025, according to sports marketing agency Two Circles.Based...
FDC and Stats Perform to redefine storytelling in UK football
Football DataCo (FDC), which manages data rights for professional football leagues in England and Scotland, has extended its partnership with Stats Perform.Under the agreement,...
Premier League renews Malaysia broadcast deal with Astro
The Premier League has moved to maintain engagement with its Malaysian fanbase via a renewal of its rights deal with local broadcaster Astro.The media...
Criticism builds as FIFA confirms 2030 and 2034 World Cup hosts
FIFA has confirmed Morocco, Spain and Portugal as the hosts of the FIFA World Cup 2030, while Saudi Arabia will host the tournament in...
Lisa Nandy pushes for action on Football Governance Bill
Culture Secretary Lisa Nandy has called for no further delays to the Football Governance Bill, urging politicians to “get on with this for the...
AFC’s Sport 24 broadcast rights deal extends to airlines and cruises
The Asian Football Confederation (AFC) and broadcaster Sport 24 have renewed its broadcast rights deal that will extend to 2028. The deal extension will see...
Dutch Eredivisie signs title sponsorship deal with VriendenLoterij
The Dutch Eredivisie has partnered with the VriendenLoterij, a health-focused Dutch lottery company, in a social and sponsorship arrangement.The agreement will see the top-flight...