Juventus expands TikTok partnership to focus on Women’s team
Serie A giants Juventus has extended its partnership with TikTok Italia and will expand the agreement by placing a greater focus on enhancing the...
Lisa Nandy: Govt will ‘put fans back at the heart’ of...
The UK chief politician for sports, media and culture remains adamant that the government is committed to supporting the country’s sporting network, both financially...
Racing Club’s Roby Martinez Alvarez – Maintaining DNA amid commercial deals
Latin America is home to some of the most passionate sports fans in the world, especially when it comes to football. An important and...
FIFA names Lenovo as its official technology partner for 2026 World...
FIFA will walk into the 2026 World Cup in North America with Lenovo as its official technology partner and for the 2027 Women’s World...
A-League eyeing up sponsorship opportunities in Stats Perform data renewal
The Australian and New Zealand A-League is seeking to expand its sponsor inventory, renewing its media data partnership with Stats Perform to do so.Under...
Insider Sport to provide on-the-ground coverage of SPORTEL Monaco
The Insider Sport team is getting ready to attend the Sportel Monaco conference taking place later this month, preparing for a range of conference...
Borussia Dortmund unlocks AI-powered content in new deal
Borussia Dortmund has announced a multi-year partnership with AI-driven content platform WSC Sports to boost fan engagement.Under the agreement, the Bundesliga club gains access...
Corinthians maintains betting partner in face of licensing debates
Brazilian top-flight football club Corinthians has continued its primary sponsorship with Esportes da Sorte, a betting and gaming group, despite some licensing concerns.Esportes da...
Manchester United axes Sir Alex Ferguson’s contract to save money
Manchester United has ended Sir Alex Ferguson’s ambassadorial contract, as part of further cost-cutting measures by the club’s new part-owners INEOS. Ferguson, the most successful...
French clubs threaten beIN Sports over missed payments
The situation between Ligue 1 and beIN Sports is becoming increasingly complicated, as the broadcaster has yet to make the first payment on the...