Tottenham Hotspur enhances digital security with ExpressVPN
Tottenham Hotspur has signed a new two-year partnership with ExpressVPN to help bolster its digital security across all of its networks. As the official digital...
Betting data deals driving profitability for Genius Sports
The commercial value of sports data and technology continues to be laid bare by the financial performance of the various firms active in this...
MLS’ QUEST to engage the next-generation of US soccer fans
Major League Soccer (MLS) is experiencing a new growth phase, fuelled by increasing viewership, attendances and revenue, which in large part can be attributed...
Argentine football club “lack respect” by fielding influencer
Top-flight Argentine football club Deportivo Riestra has faced criticism after fielding an influencer in a league match on Monday (11 November) to promote an...
Can Tranmere Rovers replicate the Wrexham effect with A$AP Rocky?
British football is in high demand it seems, and not just from the Premier League’s worldwide fanbase. Big name celebrities, particularly North American ones,...
DAZN brings National League action to global audiences
DAZN launched its exclusive and global coverage of the English National League System on Saturday (9 November). This launch resulted in National League TV (NLTV)...
FC Barcelona signs long-term, lucrative deal extension with Nike
After more than 25 years as partners, FC Barcelona will continue to wear Nike kits for the foreseeable future as the two entities reached...
Premier Soccer League doubles down on responsible betting
Social responsibility has become a core focus in sports betting marketing, with responsible gambling an integral part of campaigns across various markets.Earlier this week,...
WSL enlists Anomaly to significantly bolster league’s brand
The Women’s Super League (WSL) will look to create new branding opportunities to fuel fan engagement as it brings on Anomaly as its new...
Amazon Prime adds Brasileiro Serie A to growing football content
Amazon’s Prime Video will broadcast fixtures from the Brasileiro Serie A football league from next season as part of a new five-year broadcast rights...